ESPN America Can't Sell Out The Super Bowl
On Feb. 7th, ESPN America will broadcast the Super Bowl in more than 40 countries and in about 16 million homes around the world. Yet they can’t sell the 62 Super Bowl commercial breaks that could make the network $2.5 million to $2.8 million each. They could be making up to $173.6 million in cash. Instead, they will have to air mostly in-house ads. In the U.S., there will be a “handful” of income-producing commercials from major car brands, beer brewers and… Viagra. But most of the ads will be ads for ESPN America’s own shows like Pardon the Interruption, featuring two haggling Washington Post commentators; and Amazing Games, which features weird and wild sports like Japanese archery on horseback and a wife-carrying championship in Maine.
Read the full report at The New York Times.