Doritos Super Bowl 2010 Ad Contest Puts $5 Million On The Line

Posted on Wed, 16 Dec 2009 08:00:00 CST | by Luigi Lugmayr

Frito-Lay Doritos has one of the best advertising concepts for the Super Bowl. The company invites anybody to submit self-made Doritos ads in what they call Crash The Super Bowl.

Last year Doritos even made it on top of the USA Today Ad Meter with the Doritos Crystal Ball commercial (watch below) created by the Herbert Brothers. Doritos paid them $1 million because of that.

This year Doritos made the contest even bigger. They will air three Doritos ads during the Super Bowl 2010 that are voted by you on the Crash The Super Bowl site starting in 3 weeks.

If an ad makes it in the USA Today Ad meter top 3 the creators get $1 million for the 1st spot, $600,000 for the 2nd and $400,000 for the 3rd. If all first three places are taken by Doritos ads each gets a $1 million on top. There is a potential that Doritos pays out $5 million.

This price money has motivated a lot of people and there are over 4,000 submissions of Doritos Super Bowl 2010 ads.

You can watch already the ads on the Doritos Crash The Super Bowl site, but voting will not start for another 19 days.