CBS sells 65% of ads for Super Bowl
CBS has sold 65% of the available commercial spots for next year’s Super Bowl, according to sources, an impressive amount considering the still-dire economic circumstances. At this time last year, NBC had sold 85% of inventory, but CBS has had to battle the full force of the financial crisis that began a year ago.
CBS has sold about 40 of the 62 30-second spots on offer for Super Bowl XLIV sources said.
So far, prices for the Super Bowl, scheduled for Feb. 7 in Miami, are in the range of $2.7 million-$2.8 million per spot, which is flat to slightly lower than what NBC achieved for the 2009 telecast and flat to slightly higher than what Fox did for the 2008 game.