CBS Inches Closer to Selling Out Super Bowl XLIV

CBS is close to selling out approximately 80% of its ad inventory for Super Bowl XLIV.

CBS is still hesitant to force a price point into its discussions but has sought between $2.5 million and $3 million for a 30-second spot in the game. As usual, the price hinges on the position of the ad within the telecast as well as whether advertisers want to get more involved with the event by buying up pre-game time or other CBS sports inventory. Sales for NFL and college-football games at many networks have garnered better-than-expected interest, particularly as cash-strapped consumers stay at home and rely more heavily on televised entertainment.

PepsiCo and Coca-Cola are committed to the game. CareerBuilder has already stated it will run one ad, early in the second quarter of the game.

Other advertisers who will appear in the Super Bowl include Hyundai Motor, Bridgestone,, and, of course, InBev Anheuser-Busch.