Anheuser-Busch to Advertise in Super Bowl

Mr. Moonves noted that "presales are going very well" and said the network is "somewhat ahead of where we were three years ago". "Anheuser-Busch is already in place, and they are the biggest advertiser in the Super Bowl. So, we’re anticipating doing very well with it."

Perhaps CBS hasn’t gotten sign-off from other clients to divulge their ad purchases, but Pepsi and have already confirmed they’ll advertise in Super Bowl XLIV in February., has also confirmed it has purchased two spots. And two people familiar with the situation tell Advertising Age that Coca-Cola will be back for a fourth straight year, spotlighting yet again the fact that the Super Bowl continues to function not only as a gridiron battle but also as a face-off between the nation’s largest beverage marketers.

CBS has sold about 65% of its Super Bowl inventory at prices ranging from $2.5 million to $3 million for a 30-second TV commercial in a top position.