Universal Orlando to run Super Bowl Commercial

Universal Orlando will launch a new advertising campaign Sunday during the Super Bowl, with a 30-second TV spot that the resort promises will include an “unprecedented offer.” Company executives on Wednesday would not elaborate on the offer, which comes with the U.S. economy in its worst slump in decades and theme parks rolling out deep discounts. Universal won’t have to ‘pay’ for the Super Bowl airtime, because corporate sibling NBC television broadcasts the game. The resort is jointly owned by NBC Universal Inc. and the Blackstone Group.