PepsiCo keeps up Super Bowl ad blitz

PepsiCo executives unveiled a 3-D commercial for its SoBe Life Water on Tuesday that will air at halftime, and other Super Bowl spots are planned for Pepsi, Gatorade and PepsiMax. PepsiCo’s total spending is undecided for Sunday’s Super Bowl XLIII, a contest between the Arizona Cardinals and the Pittsburgh Steelers to be played in Tampa, Fla. “We might add some more time,” PepsiCo Americas Beverages chief Massimo D’Amore told The Associated Press on Tuesday, with five days to go before the game.