Dylan, will.i.am on tap for Super Bowl ad

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By Kamau High

NEW YORK (Billboard) – Bob Dylan and will.i.am: Together at last? The musicians both appear in a Pepsi commercial that is being considered for placement during Sunday’s Super Bowl broadcast, singing a song written specifically for the ad.

Further details on the ad were unavailable, but Pepsi Co. North America executives said they also are considering selling the song on iTunes. The company has two or three minutes of total advertising time during the February 1 game.

Pepsi Co., which recently rebranded Gatorade simply as G, is likely to use a spot that incorporates rapper Lil Wayne. Wayne has been heard in teaser spots for the campaign that have been airing for the past month. In them, he talks about all the things the letter G stands for, while celebrities including Muhammad Ali and the Jabberwocky dance crew appear on-screen.

In other Super Bowl music-related ad news, alternative rock band the Smashing Pumpkins will unveil a new song, “FOL,” in a commercial for Hyundai’s Genesis Coupe. Cellist Yo-Yo Ma will appear in a separate Hyundai ad during the big game.

Reuters/Billboard