'Drinkability' Super Bowl spot lacks creative punch

by Lewis Lazare
Blame it on the lousy economy. Blame it on the recent sale of American brewing giant Anheuser-Busch to Belgian-based brewery InBev. But for whatever reason, Anheuser-Busch’s expected lineup of advertising that will air during the fast-approaching Super Bowl doesn’t have the same creative punch many viewers have come to expect from A-B, even though the vast majority of this year’s lineup of ads were produced by A-B’s lead agency, DDB/Chicago.