DreamWorks, SoBe, Intel, NBC Plan 3-D Super Bowl Ad
Commercial Break Will Feature Lizards, ‘Monsters vs. Aliens’ Trailer
By Brian Steinberg
NEW YORK (AdAge.com) — Super Bowl advertising is often a solitary endeavor. Each ad is a universe unto itself, with nary a reference to another product or rival. After all, why share the spotlight when ad time costs millions of dollars? Well, this year is different. DreamWorks Animation and Pepsi’s SoBe beverages are moving in the opposite direction, teaming up with NBC and Intel Corp. to create a 3-D ad break set to appear at the end of the second quarter.