Super Bowl economics are adding up

TAMPA – Local Super Bowl organizers are celebrating a different kind of victory two months after the historic matchup between the Pittsburgh Steelers and the Arizona Cardinals.

More than 130 area businesses landed $3.96 million in Super Bowl business as part of the Emerging Business Program. The last time Tampa hosted a Super Bowl, in 2001, 105 area businesses owned by women and minorities won $2.5 million in Super Bowl-related contracts.