21st Annual Super Bowl Ad Meter results
How TV’s most expensive commercials scored with USA TODAY’s Ad Meter focus groups:
10 most popular
Advertiser
Description
Sec.
Qtr.
Score
Doritos
Crystal ball sees free Doritos.
30
1st
8.46
Budweiser
Clydesdale’s romance with circus horse.
60
2nd
8.42
Budweiser
A Clydesdale can fetch.
30
2nd
8.26
Bridgestone
Mr. and Mrs. Potato Head take a drive.
30
2nd
7.83
Doritos
Superpowers of Doritos’ crunch.
30
2nd
7.79
Cars.com
Cocky overachiever needs help buying a car.
60
2nd
7.78
Pedigree
Dog is better pet than an ostrich or rhino.
30
2nd
7.71
Pepsi-Cola
Mix of Forever Young with old and new images of Bob Dylan and Will.i.am.
60
1st
7.65
Castrol
Grease monkeys and Castrol Edge keep car running smoothly.
30
2nd
7.56
Bud Light
Corporate bean counter proposes no Bud Light at meetings to cut budget.
30
1st
7.49
The rest
Coca-Cola
Bugs make off with a guy’s Coke.
60
3rd
7.48
Audi
Transporter actor Jason Statham in time travel chase in progressively better cars.
60
1st
7.44
CareerBuilder.com
When you know it’s time to get a new job.
60
3rd
7.37
Cheetos
Pigeons attack gabber on cell phone.
30
2nd
7.35
Budweiser
Tale of Clydesdale emigration from ancestral home in Scotland.
60
3rd
7.32
E-Trade
Babies discuss “brutal” economy and E-Trade.
30
2nd
7.27
Bridgestone
Space travelers visit Saturn.
30
3rd
7.27
Coke Zero
Steelers safety Troy Polamalu parodies classic Mean Joe Greene ad.
30
4th
7.27
Bud Light
Conan O’Brien agrees to do Bud Light ad thinking it will air only in Sweden.
30
1st
7.25
Pepsi Max
“I’m good,” say battered guys.
30
2nd
7.12
Monster.com
See wrong end of moose in old job.
30
3rd
6.95
GE
Clean wind energy.
30
4th
6.87
Sony
Movie: The Year One.
30
1st
6.79
Universal Studios
Movie: Land of the Lost.
30
2nd
6.78
Walt Disney Studios
Movie: Up (3-D film from Pixar).
30
2nd
6.74
Denny’s
Tweaks rival’s fancy pancakes, offers everyone free Grand Slam breakfast.
30
3rd
6.62
NFL
Saints’ Usama Young and dad talk about teen job as snow-cone vendor.
60
4th
6.60
GE
Scarecrow sings about smart electrical distribution grids.
30
4th
6.46
Walt Disney Studios
Movie: Race to Witch Mountain.
30
3rd
6.38
Taco Bell
Young guy is overeager for Taco Bell date.
30
4th
6.34
Hulu
Alec Baldwin: TV makes brain mush.
60
4th
6.29
Teleflora
Boxed flowers can insult your Valentine.
30
2nd
6.25
Bud Light
Two skiers compare smooth beer to smooth and not-so-smooth skiers.
30
2nd
6.20
Sony
Movie: Angels & Demons.
30
1st
6.14
Paramount
Movie: Star Trek.
30
2nd
6.14
Bud Light Lime
This beer creates summer in all seasons.
30
4th
6.09
Kellogg’s Frosted Flakes
Run-down field becomes lush playground. Tony the Tiger does cameo.
30
3rd
6.08
Paramount
Movie: Transformers: Revenge of the Fallen.
30
3rd
5.93
Coca-Cola
Coke transforms monster avatar into a pretty girl.
30
3rd
5.71
H&R Block
Grim Reaper unhappy with accountant.
30
2nd
5.69
Universal Studios
Movie: Fast & Furious.
30
2nd
5.66
GoDaddy.com
Guys fantasize about shower scene.
30
2nd
5.62
Cash4Gold.com
Ed McMahon and MC Hammer trade gold mementoes for needed cash.
30
4th
5.58
Gatorade
Tiger Woods and others talk about G.
30
2nd
5.51
Pepsi-Cola
Saturday Night Live’s MacGruber changes name to PepSuber.
4th
5.48
GoDaddy.com
Danica Patrick says she “enhanced.”
30
4th
5.11
5 least popular
United Way/NFL
Promotes youth fitness program.
10
2nd
5.10
Hyundai
Rivals unhappy Genesis sedan named Car of the Year.
30
2nd
4.98
Toyota
Diversity of new Venza’s appeal.
30
1st
4.89
Hyundai
Assurance program lets buyers return car without credit penalty if they lose job.
30
4th
4.68
Vizio
Flat-panel TVs.
30
4th
3.77