Super Bowl Ads: The Six Best

FedEx, “Pigeons”: After a first quarter that was filled with lame or underwhelming spots, this was the first to draw big laughs from my Bowl-viewing contingent.

Doritos, “Mouse Trap”: I’m not 100 percent sure why, but my tiny focus group went wild for this one. When people are yelling for you to pause the game and rewind a commercial, that’s a successful spot. As one of my friends put it, “The mouse repeatedly punching him in the face was a nice touch.”

Tide to Go, “Interview”: More clever than ha-ha funny, this one made its point well. Or maybe I just enjoyed it because I went home with nacho-cheese drips all down my shirt front.

T-Mobile, “Fave 5”: I just loved this one. Funny from start to finish, and pleasingly random. “Do you like popsicles? Have you ever been to Amsterdam?”

E*Trade, “Baby Banking”: Not much to say, really. It just got laughs. Clowns are creepy!

NFL, “Mr Oboe”: Far and away the best non-humor spot of the night.