Hyundai sees Biggest Gains from Super Bowl Ads

Hitwise, announced the Super Bowl XLII advertiser websites with the largest increases in market share of visits on Super Bowl Sunday (Feb. 3, 2008) were Hyundai (www.hyundaigenesis.com), up 1450 percent versus Saturday, Feb. 2, 2008, Paramount’s Ironman Movie (www.ironmanmovie.com), up 800 percent and GoDaddy.com, which increased 616 percent.

 

Super Bowl Advertiser
Websites Ranked By Percent Change Based on
Daily Market Share of U.S. Visits
AdvertiserDomain

Sunday % Change

Monday % Change

Hyundaiwww.hyundaigenesis.com

1450%

-55%

Paramountwww.ironmanmovie.com

800%

-33%

GoDaddywww.godaddy.com

616%

-30%

Audiwww.truthinengineering.com

433%

NA

SalesGeniewww.salesgenie.com

333%

15%

Office of National Drug Control Policywww.theantidrug.com

200%

0%

New Line Cinemawww.semipromovie.com

200%

133%

Gatoradewww.gatorade.com

200%

-33%

Under Armourwww.underarmour.com

156%

-22%

Bud Lightwww.budlight.com

100%

0%

Tidewww.mytalkingstain.com

57%

NA

GMCwww.gmc.com

39%

-25%

Cokewww.coca-cola.com

33%

25%

CareerBuilderwww.careerbuilder.com

27%

39%

Budweiserwww.budweiser.com

25%

20%

Planterswww.planters.com

15%

0%

Dellwww.dell.com

8%

9%

Cars.comwww.cars.com

2%

5%

Garminwww.garmin.com

0%

22%

T-Mobilewww.t-mobile.com

-1%

-7%

Victoria’s Secretwww.victoriassecret.com

-2%

19%

Toyotawww.toyota.com

-10%

-3%

Toshibawww.toshibadirect.com

-15%

32%

Disneywww.disney.com

-17%

-34%

Taco Bellwww.tacobell.com

-20%

-25%

eTradewww.etrade.com

-27%

175%

Sunsilkwww.lifecantwait.com

-29%

100%

FedExwww.fedex.com

-31%

136%

20th Century Foxwww.jumperthemovie.com

-50%

-50%

Claritinwww.claritin.com

NA

100%

Vitamin Waterwww.vitaminwater.com

NA

-50%

AMPwww.ampenergy.com

NA

200%

Note – the data is based on the daily market share of U.S. visits among all US Internet users from the Hitwise sample of 10 million U.S. Internet users. The Sunday percent change is based on comparing the daily market share of U.S. visits for Feb. 3, 2008 vs. Feb. 2, 2008. The Monday percent change is based on comparing the daily market share of U.S. visits for Feb. 4, 2008 vs. Feb. 3, 2008.
Source: Hitwise

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