Hyundai sees Biggest Gains from Super Bowl Ads
Hitwise, announced the Super Bowl XLII advertiser websites with the largest increases in market share of visits on Super Bowl Sunday (Feb. 3, 2008) were Hyundai (www.hyundaigenesis.com), up 1450 percent versus Saturday, Feb. 2, 2008, Paramount’s Ironman Movie (www.ironmanmovie.com), up 800 percent and GoDaddy.com, which increased 616 percent.
| Super Bowl Advertiser Websites Ranked By Percent Change Based on Daily Market Share of U.S. Visits | |||
| Advertiser | Domain | Sunday % Change | Monday % Change |
| Hyundai | www.hyundaigenesis.com | 1450% | -55% |
| Paramount | www.ironmanmovie.com | 800% | -33% |
| GoDaddy | www.godaddy.com | 616% | -30% |
| Audi | www.truthinengineering.com | 433% | NA |
| SalesGenie | www.salesgenie.com | 333% | 15% |
| Office of National Drug Control Policy | www.theantidrug.com | 200% | 0% |
| New Line Cinema | www.semipromovie.com | 200% | 133% |
| Gatorade | www.gatorade.com | 200% | -33% |
| Under Armour | www.underarmour.com | 156% | -22% |
| Bud Light | www.budlight.com | 100% | 0% |
| Tide | www.mytalkingstain.com | 57% | NA |
| GMC | www.gmc.com | 39% | -25% |
| Coke | www.coca-cola.com | 33% | 25% |
| CareerBuilder | www.careerbuilder.com | 27% | 39% |
| Budweiser | www.budweiser.com | 25% | 20% |
| Planters | www.planters.com | 15% | 0% |
| Dell | www.dell.com | 8% | 9% |
| Cars.com | www.cars.com | 2% | 5% |
| Garmin | www.garmin.com | 0% | 22% |
| T-Mobile | www.t-mobile.com | -1% | -7% |
| Victoria’s Secret | www.victoriassecret.com | -2% | 19% |
| Toyota | www.toyota.com | -10% | -3% |
| Toshiba | www.toshibadirect.com | -15% | 32% |
| Disney | www.disney.com | -17% | -34% |
| Taco Bell | www.tacobell.com | -20% | -25% |
| eTrade | www.etrade.com | -27% | 175% |
| Sunsilk | www.lifecantwait.com | -29% | 100% |
| FedEx | www.fedex.com | -31% | 136% |
| 20th Century Fox | www.jumperthemovie.com | -50% | -50% |
| Claritin | www.claritin.com | NA | 100% |
| Vitamin Water | www.vitaminwater.com | NA | -50% |
| AMP | www.ampenergy.com | NA | 200% |
| Note – the data is based on the daily market share of U.S. visits among all US Internet users from the Hitwise sample of 10 million U.S. Internet users. The Sunday percent change is based on comparing the daily market share of U.S. visits for Feb. 3, 2008 vs. Feb. 2, 2008. The Monday percent change is based on comparing the daily market share of U.S. visits for Feb. 4, 2008 vs. Feb. 3, 2008. | |||
| Source: Hitwise | |||
Labels: HitWise