GoDaddy set to reveal Super Bowl ad plans

December 5, 2006 Inc. will unveil its Super Bowl advertising plans Tuesday when it introduces new spokeswoman Danica Patrick during a press conference at Phoenix International Raceway.

Officials at the media-savvy Scottsdale company are tight-lipped on this season’s Super Bowl campaign.

“(Bob Parsons) is going to spill it all at the news conference,” said spokewoman Melanie Schmitt.

The Scottsdale Internet domain registrar, known for its provocative ads, made national headlines the past two years for its Super Bowl commercials. The content of its 2005 ad caused the National Football League to pull the commercial after one showing. The resulting controversy was worth millions in free publicity to Go Daddy, according to published reports.

ABC rejected 13 GoDaddy commercials for the 2006 Super Bowl before signing off on the commercial depicting a GoDaddy girl and her highly-stressed, about-to-snap bra strap.