Federline in Nationwide ad; Spears rejected by NFL


Kevin Federline is in. Britney Spears is out. Of the Super Bowl commercial game, that is.

Federline has Nationwide on his side. Nationwide Mutual Insurance Co., known for its “On Your Side” slogan, plans to run a national ad during the Super Bowl, and K-Fed has been tapped to star, the Columbus, Ohio-based company announced Wednesday.

The 30-second spot, to air during the third quarter of the Feb. 4 game, will be the latest installment in Nationwide’s “Life Comes at You Fast” ad campaign. Previous celebrity ads in the series have featured Fabio and M.C. Hammer.

In the new commercial, Federline, 28, goes from starring in a rap video surrounded by beauties and bling to working at a fast-food joint.

Spears, meanwhile, was rejected by the NFL from being part of a Super Bowl commercial for the NFL Network, according to a story in the New York Daily News on Tuesday.