Emerald nuts adds new flavors
Stockton-based Diamond (Nasdaq: DMND), parent to Emerald Nuts, spent $2.5 million on a 30-second ad for the 2006 Super Bowl after seeing a 56 percent sales jump resulting from a 2005 Super Bowl ad. Company spokeswoman Vicki Zeigler said Diamond hadn’t yet decided if it was going to run an ad during the upcoming game. Advertising slots were still available for the second half of the game, she said.
The new Diamond products are three types of “boldly seasoned” peanuts — in wasabi, chipotle and barbeque flavors.