It's A Pepsi For 'Puffy,' Eva & Cindy

http://www.nypost.com/business/38818.htm

By HOLLY M. SANDERS and LAURA PETRECCA

Rap mogul Sean “Puffy” Combs is set to make his Super Bowl debut in an ad for Diet Pepsi, The Post has learned.

The star-studded 30-second spot — which also features sexy “Desperate Housewives” star Eva Longoria and former supermodel Cindy Crawford — shows Combs headed to an awards show when his car breaks down.

He spies a nearby Pepsi truck that will serve as a lift. When he pulls up to the red carpet lined with celebrities and paparazzi, his coolness factor immediately makes the borrowed Pepsi truck the new must-have ride.

A spokeswoman for Pepsi declined to confirm the spot, saying the company has yet to make a decision on which ads it will air during the game. A rep for Combs also declined to comment.

Filmed by legendary ad director Joe Pytka and shot last week in Los Angeles, the spot marks the first time the hip-hop entrepreneur has promoted a product outside his own lines of business — which include Bad Boy Entertainment and Sean Jean clothing.

Pepsi is rolling out a celebrity extravaganza for the Feb. 6 game, set to air on Fox. The beverage giant has bought six 30-second spots, which sell for an average price of $2.4 million each. Fox and The Post are both owned by News Corp.

A spokeswoman for the ad agency declined to comment.

Crawford’s appearance is a nod to her memorable Diet Pepsi Super Bowl ads during the 1990s.