Super Bowl Ad Rates by year

Super Bowl Ad Rates
Super Bowl
XXXVIII
XXXVII
XXXVI
XXXV
XXXIV
XXXIII
XXXII
XXXI
XXX
XXIX
XXVIII
XXVII
XXVI
XXV
XXIV
XXIII
XXII
XXI
XX
XIX
XVIII
XVII
XVI
XV
XIV
XIII
XII
XI
X
IX
VIII
VII
VI
V
IV
III
II
I
Year
2004
2003
2002
2001
2000
1999
1998
1997
1996
1995
1994
1993
1992
1991
1990
1989
1988
1987
1986
1985
1984
1983
1982
1981
1980
1979
1978
1977
1976
1975
1974
1973
1972
1971
1970
1969
1968
1967
Ad Rate (for 30 seconds)
$2,400,000
$2,100,000
$2,000,000
$2,300,000
$2,100,000
$1,600,000
$1,300,000
$1,200,000
$1,085,000
$1,150,000
$900,000
$850,000
$850,000
$800,000
$700,000
$675,000
$645,000
$600,000
$550,000
$525,000
$368,000
$400,000
$324,000
$275,000
$222,000
$185,000
$162,000
$125,000
$110,000
$107,000
$103,000
$88,000
$86,000
$72,000
$78,000
$55,000
$54,000
$42,000