Super Bowl Ad Rates by year
| Super Bowl Ad Rates | ||
| Super Bowl XXXVIII XXXVII XXXVI XXXV XXXIV XXXIII XXXII XXXI XXX XXIX XXVIII XXVII XXVI XXV XXIV XXIII XXII XXI XX XIX XVIII XVII XVI XV XIV XIII XII XI X IX VIII VII VI V IV III II I | Year 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1992 1991 1990 1989 1988 1987 1986 1985 1984 1983 1982 1981 1980 1979 1978 1977 1976 1975 1974 1973 1972 1971 1970 1969 1968 1967 | Ad Rate (for 30 seconds) $2,400,000 $2,100,000 $2,000,000 $2,300,000 $2,100,000 $1,600,000 $1,300,000 $1,200,000 $1,085,000 $1,150,000 $900,000 $850,000 $850,000 $800,000 $700,000 $675,000 $645,000 $600,000 $550,000 $525,000 $368,000 $400,000 $324,000 $275,000 $222,000 $185,000 $162,000 $125,000 $110,000 $107,000 $103,000 $88,000 $86,000 $72,000 $78,000 $55,000 $54,000 $42,000 |