Reebok's Tate Returns In Super Spot


NEW YORK — Reebok said Thursday that it will bring back fictional spokesman “Terrible Terry Tate” during Super Bowl XXXVIII on Feb. 1. The twist is the new four-minute ‘movie’ will break online at

In the spot, via Arnell Group, New York, and Hypnotic, Los Angeles, shows Tate, who in past spots has run roughshod over employees as a linebacker-turned office manager, meeting his match in the form of a foe from Human Resources.

“Terry Tate has proven to be a character that resonates with consumers around the world who appreciate a good laugh,” Micky Pant, CMO for Reebok, Canton, Mass., said in a statement.

Reebok aired the first Terry Tate spot during Super Bowl XXXVII.

— Staff Report