NFL Network To Replay Super Bowl XXXVIII Commercials After Game


For the first-time ever on television, NFL Network will replay commercials from the current Super Bowl.

After the game’s conclusion at 11:00 PM ET on Sunday, Feb. 1, 2004, NFL Network will run Super Bowl XXXVIII Commercials Presented by AOL, a 30-minute special that replays commercials from Super Bowl XXXVIII in a back-to-back format.

NFL Network will not air any of its normal commercial inventory during this special, and instead telecast an entire show made up solely of the advertisements that appear on CBS’s broadcast of Super Bowl XXXVIII.

Following the game, America Online, sponsor of the AOL TopSpeed Super Bowl XXXVIII Halftime Show, will present its biggest-ever advertising poll, allowing millions of fans to view this year’s Super Bowl commercials and vote for their favorite. AOL and are the exclusive online destinations to view and vote on the Super Bowl ads. Starting January 22, AOL will also allow fans to view an array of historic Super Bowl commercials and vote for their favorite.

‘Super Bowl XXXVIII Commercials Presented by AOL epitomizes the unique programming NFL Network delivers to our broad audience,’ said Steve Bornstein, NFL Network President & CEO. ‘We’re happy to partner with AOL on this special and will continue to offer our fans unprecedented access to the NFL all year long.’

“The commercials have become a big part of the viewing experience,’ said Len Short, Executive Vice President of Brand Marketing, AOL. ‘We’re pleased to team with the NFL to give fans a chance to relive the Super Bowl ads on NFL Network, and to present our Super Bowl advertising poll, which will give millions of fans the chance to view and vote for their favorite Super Bowl commercials online.’

Following is a list of airtimes for Super Bowl XXXVIII Commercials Presented by AOL on NFL Network:

Sunday, Feb. 1 – 11:00 PM ET
Monday, Feb. 2 – 9:30 PM ET
Tuesday, Feb. 3 – 12:30 AM ET

NFL Network has carriage agreements with DIRECTV’s basic service, seen in more than 12.2 million homes on Channel 212 and with Voom on Channel 312. In addition, Charter Communications begins rollout in February, 2004.

NFL Network airs seven days a week, 24 hours a day on a year-round basis and is the first television network fully dedicated to the NFL and the sport of football. For more information, log onto

The AOL advertising polls are part of a comprehensive package of Super Bowl events designed to promote AOL TopSpeed technology, the built-in Web accelerator in AOL 9.0(r) Optimized that allows consumers to get where they want to go on the Internet faster — up to five times faster for dial-up users when compared to a standard dial-up connection*.

*AOL(r) 9.0 Optimized with TopSpeed(tm) technology loads certain web page text and graphics faster than with a standard 56.6K dial-up Internet service. Actual speeds may vary. TopSpeed technology is only available with AOL 9.0 software. Minimum system requirements apply.