MoveOn.org Plans Super Bowl Buy
By Sandy Brown and Ann M. Mack
NEW YORK MoveOn.org, the liberal political advocacy group, revealed its intentions to buy one of the remaining Super Bowl spots at a star-studded gala here tonight. If the deal goes through, it would mark the first time that a political advocacy group advertised on the Big Game, the group said.
MoveOn.org Voter Fund campaign director Eli Pariser outlined the Super Bowl plan to a crowd of about 2,000 at the Hammerstein Ballroom.
If MoveOn.org grabs a spot on Super Bowl XXXVIII, the group likely will air the winning entry from its “Bush in 30 Seconds” contest, which called for submissions of original TV ads focusing on President Bush.
Filmmaker Michael Moore announced the contest’s winner at the ceremony last night. “Child’s Play,” by Charlie Fisher took top the top honor. The 30-second spot depicts a number of young children working in jobs normally reserved for adults, such as working in an auto manufacturing plant. It questions what kind of future the Bush administration is handing the next generation of Americans.
Pariser said that the group was looking to buy the spot in the $1.7 to $2 million range.
Prices for in-game ad units are at their highest levels ever, with some 30-second spots for the Feb. 1 CBS telecast going for as much as $2.25 million.
This story updates an item posted yesterday to include the winner of the competition.