Monster's 'Today's the Day' Spots Set to Unveil During Super Bowl To
NEW YORK/PRNewswire/ — Monster will unveil two new television spots during the Super Bowl on February 1st. One of them, “I Feel Love,” features the driving sounds of Blue Man Group’s cover of Donna Summer’s disco mantra. The 30- second spots are part of the “Today’s the Day” campaign which features vivid images of people from all walks of life going through their morning routines with a pumped, ready-to-take-on-the-world attitude. The copy line sums it all up: “Get Ready For A Job You Love.” The spots were created by Deutsch, Inc. of New York.
This exciting version of “I Feel Love” explodes with the tribal percussion of Blue Man Group. It also features Venus Hum, led by the soaring voice of Annette Strean. The tune can be found on Blue Man Group’s album, The Complex and was a huge hit as part of the recent tour, The Complex Rock Tour. A single of “I Feel Love” has been a fixture on Billboard’s Hot Dance Club Play Chart and is invading radio stations and dance clubs across the country, reaching a new generation of Blue Man fans.
Source: Blue Man Grou