Monster Proclaims "Today's the Day" to Super Bowl Viewers Nationwide
Two Spots From New Brand Campaign Set to Debut during Super Bowl XXXVIII
Monster’s ad, “Soulmates,” debuts during the first quarter of Super Bowl XXXVIII on February 1st.
Monster’s ad, “I Feel Love,” debuts during the third quarter of Super Bowl XXXVIII on February 1st.
MAYNARD, Mass.–(BUSINESS WIRE)–Leveraging the reach of Super Bowl advertising, Monster(R) today unveiled details regarding two creative spots, “Soulmates” and “I Feel Love,” slated to debut during the first and third quarters, respectively, of Super Bowl XXXVIII on February 1st. The 30-second spots encourage job seekers to further their careers and their lives as part of the company’s recently announced brand campaign and tagline, “Today’s the Day.” Monster, the leading global online careers property and flagship brand of Monster Worldwide, Inc. (NASDAQ: MNST), will also air the campaign’s first spot, “Today,” which debuted in December 2003, during the pre-game show. All three spots were produced by Monster’s advertising agency of record, Deutsch Inc. of New York.
“Monster has achieved great success debuting new ads and launching brand campaigns during the Super Bowl,” said Jeff Taylor, founder and chief monster. “Our new campaign reinvigorates the job search process and encourages job seekers everywhere to take action. Capturing millions of Super Bowl viewers has proven beneficial in the past and we are optimistic that as a six-time advertiser, this year will be just as effective.”
The second spot from the new campaign, “Soulmates,” showcases the parallel lives of two men – an executive and a job seeker – who awaken and dress in separate worlds. The ad takes an inside look at their respective morning rituals to reveal surprisingly analogous character traits and idiosyncrasies – like a mutual affinity for argyle socks, crossword puzzles, and frosted, sprinkle-covered donuts – suggesting they may be perfectly suited to work together. The spot ends with the two men shaking hands at the start of a job interview. “I Dig You,” the music of Robert Smith of The Cure, helps reinforce Monster’s message of motivation: “Find The One You Dig.”
“I Feel Love”
The third iteration of Monster’s “Today’s the Day” campaign is set to The Blue Man Group’s remix of Donna Summer’s disco mantra “I Feel Love.” This spot comes alive and awakens the senses with vivid imagery of people from all walks of life going about their morning routines in brisk, energizing, ready-to-take-on-the-world fashion. The inspiring copy line sums it up: “Get Ready For A Job You Love.”
“The ‘Today’s the Day’ campaign captures the excitement and energy one feels when finding the perfect job or candidate,” said Kathy Delaney, Managing Partner & Executive Creative Director at Deutsch NY. “The campaign has an immediacy to it that is very compelling. ‘Today’s the Day’ is the perfect encouragement to get people to do something to change their lives right now. Right this second.”
Super Bowl XXXVIII will air live February 1, 2004 on the CBS Network from Reliant Stadium in Houston, Texas.
A Sneak-Peek at Monster’s Super Bowl Commercials
A b-roll package, consisting of a sneak peek at Monster’s Super Bowl spots and an interview with Jeff Taylor, will be available via satellite. This feed is free for restricted use. The b-roll can be accessed via the coordinates below:
Monday, 1-26-04 1:00-1:15 PM ET TELSTAR 5/TRANSPONDER 23 C BAND DL: 4160 VERTICAL
Wednesday, 1-28-04 1:00-1:15 PM ET TELSTAR 5/TRANSPONDER 23 C BAND DL: 4160 VERTICAL
Wednesday, 1-28-04 2:00-2:15 PM ET TELSTAR 5/TRANSPONDER 23 C BAND DL: 4160 VERTICAL
Friday, 1-30-04 1:00-1:15 PM ET TELSTAR 6/TRANSPONDER 15 C BAND DL: 4020 HORIZONTAL
Founded in 1994 and headquartered in Maynard, Mass., Monster is the leading global careers website, recording over 41.6 million visits during the month of December 2003, according to independent research conducted by I/PRO. Monster connects the most progressive companies with the most qualified career-minded individuals, offering innovative technology and superior services that give them more control over the recruiting process. The Monster global network consists of local content and language sites in the United States, United Kingdom, Canada, the Netherlands, Belgium, Singapore, Hong Kong, France, Scotland, Germany, Ireland, Spain, Luxembourg, India, Italy, Sweden, Norway, Denmark, Switzerland, and Finland. Monster is the official online career management services sponsor of the 2004 U.S. Olympic Team. More information about Monster is available at http://www.monster.com/or by calling 1-800-MONSTER.
About Monster Worldwide
Founded in 1967, Monster Worldwide, Inc. is the parent company of Monster(R), the leading global online careers property. The company also owns TMP Worldwide, the world’s largest Yellow Pages advertising agency and one of the world’s largest Recruitment Advertising agency networks. TMP Worldwide is also a provider of direct marketing services. Headquartered in New York with approximately 4,300 employees in 19 countries, Monster Worldwide (NASDAQ: MNST) is a member of the S&P 500 Index. More information about Monster Worldwide is available at www.monsterworldwide.com .
Special Note: Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995: Except for historical information contained herein, the statements made in this release constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements involve certain risks and uncertainties, including statements regarding Monster Worldwide, Inc.’s strategic direction, prospects and future results. Certain factors, including factors outside of Monster Worldwide’s control, may cause actual results to differ materially from those contained in the forward- looking statements, including economic and other conditions in the markets in which Monster Worldwide operates, risks associated with acquisitions, competition, seasonality and the other risks discussed in Monster Worldwide’s Form 10-K and other filings made with the Securities and Exchange Commission, which discussions are incorporated in this release by reference.