Miss Piggy Gets Jiggy For Pizza Hut


NEW YORK — Pizza Hut unveiled Tuesday details of its two Super Bowl spots, which will support its new 4forALL Pizza and star Jessica Simpson and The Muppets.

One of the spots, via BBDO, New York, will air prior to kickoff on Feb. 1 on CBS. They are part of the Dallas-based chain’s $50 million multi-media push for 4forALL Pizza, one of which is also being called Simpson’s first national commercial. Print, POP, Internet and an Hispanic media campaign support the product, four, individually topped, six-inch square pizzas in a single box

The pre-game spot finds The Muppets in a debate about which pizza topping to order. For example, Kermit the Frog wants green toppings, Animal wants meat and Miss Piggy is a vegetarian. Jessica Simpson replies, “Why not the 4forALL Pizza? It has more than 18 possible toppings… which gives you more than six million topping options.” Left speechless by Simpson’s math observations, Miss Piggy pretends to have known this all along, giving her reason to grab the pizza away from Simpson. “Beauty before brains,” offers Miss Piggy. A second spot features The Muppets without Simpson.

“The Sunday of the big game is one of the most-watched television events for families and friends, and it’s the biggest Sunday of the year for Pizza Hut,” Tom James, Pizza Hut CMO, said in a statement. “It makes sense for us to advertise our new 4forALL Pizza in the pre-game hours when hungry football fans are deciding what pizza to order.”

— Staff Report