MGM Pictures to Promote Barbershop 2 at Super Bowl XXXVIII
LOS ANGELES/PRNewswire/ — Houston, get ready for a haircut: Metro-Goldwyn-Mayer Pictures will promote the release of its highly anticipated comedy Barbershop 2: Back in Business as part of the official celebrations for Super Bowl XXXVIII, it was announced today by Peter Adee, president of worldwide marketing for MGM Distribution Co. With the cast of Barbershop 2 blitzing Houston alongside the Super Bowl players, the promotion is part of a multifaceted agreement between MGM and the National Football League. The partnership will also include a star-studded official Super Bowl screening and party for the film on Thursday, January 29th, the first time a studio has held such an event. Barbershop 2: Back in Business (PG-13) will open in theaters nationwide February 6, 2004, just days after Super Bowl XXXVIII rocks the world on Sunday, February 1st, in Houston, Texas.
“We’re really pleased to be working again with the Super Bowl and the NFL,” says Adee. “It’s a prestigious partnership, and we’re thrilled Barbershop 2: Back in Business gets to be a part of the Super Bowl festivities.”
“We’re looking forward again to partnering with MGM at the Super Bowl,” said John Collins, NFL senior vice president of marketing and sales. “The NFL represents premier entertainment and by joining with MGM we are able to further extend the reach of the Super Bowl.”
Through this unique partnership, MGM will receive advertising units in a variety of League driven Super Bowl-related programming, including the Super Bowl Concert Series on MTV, a primetime special airing January 30; on NFL Network, the NFL’s programming channel; NFL Under the Helmet on Fox throughout January; NFL Films Presents on ESPN in January, and Road to the Super Bowl on CBS January 31st. Members of the Barbershop 2 cast will also be integrated within the Super Bowl Concert Series and NFL Network throughout Super Bowl weekend. Additionally, Barbershop 2 will be a two-week sponsor of SUPERBOWL.COM, and MGM will capitalize on Super Bowl-related publicity opportunities with on-site print and TV media outlets.
A sequel to the original comedy smash hit Barbershop, the entire crew is back for Barbershop 2: Back in Business. Ice Cube, Cedric the Entertainer, Sean Patrick Thomas, Eve, Troy Garity, Michael Ealy, and Leonard Earl Howze — they’re all still there, and this time Queen Latifah joins the fun as Gina, a stylist at the beauty shop next door. They’re cutting hair, creating a sense of community, and having their signature Barbershop discussions — outrageous, explosive, and hilarious. The world changes, but some things never go out of style — you can still say anything you want at the barbershop.
Metro-Goldwyn-Mayer Inc. (NYSE: MGM ), through its Metro-Goldwyn-Mayer Studios Inc. subsidiary, is actively engaged in the worldwide production and distribution of entertainment product, including motion pictures, television programming, home video, interactive media, music, and licensed merchandise. The Company owns the largest modern film library in the world, consisting of approximately 4,000 titles. Its operating units include MGM Pictures, United Artists, MGM Television Entertainment, MGM Networks, MGM Distribution Co., MGM Worldwide Television Distribution, MGM Home Entertainment, MGM On Stage, MGM Consumer Products, MGM Music, MGM Interactive and MGM Online. In addition, MGM has ownership interests in international television channels reaching almost 100 countries around the globe. For more information on MGM, visit MGM Online at http://www.mgm.com .
For further information, please contact Andrew Bernstein of Metro-Goldwyn-Mayer Pictures, +1-310-449-3360.
SOURCE Metro-Goldwyn-Mayer Pictures
Web Site: http://www.mgm.com
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