CBS Rejects Anti-Bush Super Bowl Commercial
Cites Network Policy Barring Issue Ads
By Ira Teinowitz
WASHINGTON (AdAge.com) — Viacom’s CBS today rejected a request from liberal group MoveOn to air a 30-second anti-President Bush ad during the Super Bowl, saying the spot violated the Network policy.
A CBS spokesman said the decision against broadcasting the spot had nothing to do with either the Super Bowl or the ad’s specific issue but was because the network has had a long-term policy not to air issue ads anywhere on the network.
A MoveOn spokesperson said the group hopes to appeal the decision within CBS.
Produced as a personal project by Charlie Fisher, creative director of the Copenhagen, Denmark, office of Publicis Groupe ad agency Leo Burnett, the spot is critical of the Bush administration’s fiscal policies.
MoveOn is airing a 60-second version the commercial, which was selected through a contest calling for anti-Bush ads, in advance of President Bush’s State of the Union address Jan. 20. The group has purchased $300,000 worth of air time on Time Warner’s CNN that starts Jan. 17 and runs through Jan. 21.