Agency offers guaranteed Top Ten Super Bowl commercial. Now bidding on
Agency offers guaranteed Top Ten Super Bowl commercial. Now bidding on eBay.
Charlotte, N.C.–Advertising agency BOONE/OAKLEY, Charlotte has put its creative services up for auction on eBay, accepting bids for:
– two weeks’ TV commercial concepting on the bidder’s account;
– all necessary production supervision; and
– a money-back guarantee that the resulting commercial will place among USA Today’s
“Top Ten Spots of the Super Bowl” for 2004.
The creative package–from past winners of Cannes Lions, One Show Pencils and Clios; clients listed below–went up for auction on November 4. Bidding ends November 14. Link to bidding at ebay.com. Item number is 2964103516. Or search for “boone oakley” or “super bowl commercial.” (Note: auction was relocated as of 6:00 PM 11/10, after 19,449 unique hits and 141 bids, topping out at $350,100. Bidding history can be seen at previous item number, 2962532734.)
The highest bidder will receive 3 TV concepts and complete production supervision. (Production costs, media costs and out-of-pocket are not included). Bidder will also receive a written guarantee that, if their spot airs on the Super Bowl, it will place among the year’s ten best, or their full bid will be refunded. (There is no requirement to run on the Super Bowl. Winner may run the resulting commercial anywhere, without guarantee.)
Asked why his agency would make such an unusual offer, creative director David Oakley explains, “we must be nuts.”