Pepsi Readies Sierra Mist National Rollout
Multimillion-Dollar Ad Push Planned for Super Bowl
By Hillary Chura
BOSTON (AdAge.com) — Sierra Mist lemon-lime soft drink from PepsiCo’s Pepsi-Cola North America will get multimillion-dollar support starting in January, bottlers said, as the brand, launched in October 2000, goes national.
Ads, planned for Super Bowl XXXVI, will continue the “Shockingly Refreshing” tag.
Omnicom Group’s BBDO Worldwide, New York, is the agency on the account.
A Pepsi spokesman said the brand will get “significant support” but that nothing had been finalized.