Osbournes Featured in Super Bowl Ad


LOS ANGELES (Zap2it.com) – The Osbournes have been pretty much everywhere else in the past year, so it’s not a big surprise that they’ll show up in a commercial during the Super Bowl.

MTV’s foul-mouthed first family will be featured in an ad for Pepsi Twist during Sunday’s (Jan. 26) game that continues the identity-switching theme of earlier commercials for the soft drink (Halle Berry unzipping herself to reveal Barry Bostwick, for instance).

The Osbournes’ ad will be part of the usual blitz of high-profile, high-concept commercials during the Super Bowl, which almost invariably draws the biggest TV audience of the year (an average of 86.8 million viewers watched last year’s game on FOX). ABC, which has the game this year, is charging about $2.1 million for a 30-second spot, according to press reports.

The usual suspects — Pepsi, Anheuser-Busch, AT&T and Visa — will be seen in a number of spots, and several Hollywood studios have bought time to promote their big summer releases (“The Hulk,” “The Matrix Reloaded” and “Terminator 3” among them).

The Osbournes’ spot, filmed at their home, features rocker Ozzy and his kids, Kelly and Jack, arguing with one another, before the kids unzip their disguises to reveal they’re really those paragons of wholesomeness, Donny and Marie Osmond. Ozzy sits up in bed screaming, as if it’s a nightmare, then turns to his wife — except it’s not his real wife, Sharon, but Florence Henderson, TV’s Carol Brady.

Other ads include a Gatorade spot featuring Michael Jordan playing basketball against a younger version of himself and singer Willie Nelson goofing on his history of problems with the IRS in a spot for tax preparers H&R Block.

Super Bowl XXXVII kicks off about 6:15 p.m. ET Sunday, Jan. 26 on ABC.