Monster Launches Skilled & Hourly Initiative During Super Bowl
Super Bowl Spot Affirms “Monster Works for Everybody” New Redesign of Monster Homepage Enhances Job Seeker Experience
MAYNARD, Mass.–(BUSINESS WIRE)– Monster today announced the national launch of Monster Skilled & Hourly. The offering provides a fast, easy, and convenient way for job seekers to search for and apply to a wide range of employment opportunities in any industry – from food service and healthcare, to retail and trucking. As part of the national rollout, Monster, the leading global online careers property and flagship brand of TMP Worldwide Inc. (NASDAQ: TMPW – News), will debut a 30-second spot focused on the Skilled & Hourly initiative during Super Bowl XXXVII, demonstrating that Monster Works for Everybody.
“Monster is the worldwide leader in connecting all types of job seekers and employers. The launch of our Skilled & Hourly brand expansion strengthens our ‘Monster Works for Everybody’ commitment,” said Jeff Taylor, founder and chairman of Monster. “Skilled & Hourly is the latest example of how Monster continues to help every type of job seeker – from part-time hourly workers to full-time executives – connect with employers and quality job opportunities across all industries.”
Monster Skilled & Hourly Goes National
Online job seekers to Monster can now search thousands of nationwide skilled and hourly job postings, as well as access all of Monster’s career-related articles, tips, and tools. The Cincinnati pilot program proved a tremendous online presence from hourly job seekers, as 88 percent completed applications via the Internet, and 12 percent utilized a phone or paper application. Monster Skilled & Hourly will accept applications nationwide via online, phone, or by paper, and the national offering will include a bi-lingual system support in English and Spanish for phone and paper applications. Monster Skilled & Hourly will allow employers to quickly and easily track, screen, and sort candidates’ applications throughout the hiring process.
Monster Website Redesign
In conjunction with the launch of Monster Skilled & Hourly, Monster also unveiled its newly designed homepage and website. The revamped site redesign is a crucial element of Monster’s ongoing commitment to provide job seekers with a faster, more efficient way to search for opportunities. Changes to the site will continue to be implemented in the coming months to better serve both job seekers and employers.
A Monster “Kick Off” During Super Bowl
As part of a multi-platform marketing blitz to promote its brand expansion, Monster will debut a 30-second spot during Super Bowl XXXVII, appealing to both job seekers and employers. The spot, created by Arnold Worldwide, marks Monster’s fifth consecutive year as a Super Bowl advertiser and will focus on Monster’s ability to connect job seekers at all levels with employment opportunities in a wide range of industries.
“This is the first time that Monster has leveraged the expansive audience of the Super Bowl to launch a brand expansion. The Super Bowl continues to serve as a successful vehicle to reach a captive nationwide audience comprised of all types of job seekers and debut Monster Skilled & Hourly,” added Taylor.
The Super Bowl spot will also feature notable country music deejay and songwriter Bill Mack as the voiceover. Host of the “Country Crossroads” radio show for more than 32 years, Mack has received more awards than any other country music deejay in the world for his ability to keep millions of truck drivers and other listeners amused – and awake – during the early hours of the morning with his music and banter.
A Sneak-Peek at Monster’s Super Bowl Commercial
A B-roll package, consisting of a sneak peek at the upcoming Super Bowl spot, “Driver,” and an interview with Jeff Taylor will be available via satellite. This feed is free for restricted use. The b-roll can be accessed via the coordinates below:
Monday, 1-20-03 12:30-1:00 PM ET TEL 6/15 C BAND DL: 4000 VERTICAL SUPER BOWL FEED
Wednesday, 1-22-03 12:30-1:00 PM ET TEL 6/15 C BAND DL: 4000 VERTICAL SUPER BOWL FEED
Friday, 1-24-03 1:00-2:00 PM ET TEL 5/19 C BAND DL: 4080 VERTICAL MEDIALINK WINDOW
2:30-3:00 PM ET
TEL 5/8 C BAND
DL: 3860 HORIZONTAL
SUPER BOWL FEED
Super Bowl XXXVII will air live January 26, 2003 on the ABC Network from Qualcomm Stadium in San Diego, California.
Monster, headquartered in Maynard, Mass., is the leading global careers website, recording over 38.7 million unique visits during the month of December 2002 according to independent research conducted by I/PRO. Monster connects the most progressive companies with the most qualified career-minded individuals, offering innovative technology and superior services that give them more control over the recruiting process. The Monster global network consists of local content and language sites in the United States, United Kingdom, Australia, Canada, the Netherlands, Belgium, New Zealand, Singapore, Hong Kong, France, Scotland, Germany, Ireland, Spain, Luxembourg, India, Italy, Sweden, Norway, Denmark, Switzerland, and Finland. Monster is the official online career management services sponsor of the 2002 Olympic Winter Games and 2002 and 2004 U.S. Olympic Teams. More information about Monster is available at www.monster.com or by calling 1-800-MONSTER.
About TMP Worldwide
Founded in 1967, TMP Worldwide Inc., with more than 8,500 employees in 33 countries, is the online recruitment leader, the world’s largest Recruitment Advertising agency network, and one of the world’s largest Executive Search and Executive Selection agencies. TMP Worldwide, headquartered in New York, is also the world’s largest Yellow Pages advertising agency and a provider of direct marketing services. The company’s clients include more than 90 of the Fortune 100 and more than 490 of the Fortune 500 companies. TMP Worldwide is a member of the S&P 500 Index. More information about TMP Worldwide is available at www.tmp.com.
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