From our Readers
monster.com – Their ad against trucking stinks.
Response from a fan who has watched all televised super bowl games.
This is by far the worst and most ill conceived ad campaign ever. The
ads are more disappointing than the game.
As a Professional truck driver for the past 7 1/2 years, I was appalled
at the ad for Monster.com about the unmanned truck careening carelessly
damaging property and almost killing people. I suppose you knew you would
be getting letters like mine and I sure hope you get many more. With the
safety record we hold, all this shows the non-truck driver is we shouldn’t
be on the road. But! We do deliver everything you eat, wear, drive and
live-in. Monster. com should ride with a trucker to find out it’s not
an easy job to drive with alot of idiots on the road. I know it’s only
an ad to promote jobs for truck drivers, but why couldn’t they go to a
trucking company and just look at the empty trucks they have sitting in
the yard without drivers. You don’t need the Hollywood touch to make it
more exciting. Why didn’t they have an unemployed worker robbing a bank
because the place he used to work for, took away his unemployment benefits
and his wife and kids are home starving and are freezing with no heat.
I liked the ad with the talking sock. That was cute and I still remember
Monster.com did that one. Tell Monster.com to stay out of Hollywood and
get with the real picture–people ARE out of jobs and they should concentrate
with a better commercial for them, not to ruin the image of truck drivers
who have a hard time keeping a good name. I also wrote to Monster.com,
but I’m so upset about the commercial, I’ll write to everyone about it.
What they should have done was show a truck driver going for a random
drug and alcohol test and passing because he is looked up to by young
Thanks for listening.
Commercial re size of possible future mother-in-law, DISGUSTING.
Women should be checking out how the future father-in-law will look
later, after all it is mostly men drinking beer in commercials.
I THINK THE BUDLIGHT AD WITH THE CLOWN IS THE BEST.
more clydesdales, please, they are they best.
I can’t believe you don’t use them more.
I love the kick and the flip the coin, more of them please.
I vote Dexter Jackson for the MVP. Give up the Cadi’!!!
my choice af the super bowl ads is the Monster truck runnig wild
Pepsi with the Osbournes!
The best super bowl ad is the BUD one with the BIG BUTT
this was the best commercial of all, most were very stupid especially
the osbourns and there were two which were gross the beefy jerky in the
truck and the super bowl ring regugertation.
The best ad is BUd SUPER BUTT
Bud commercial about the hair. Dog placed on head
No doubt, hands down, the best commercial was the Bud Lite ad of the
guy dressed in the clown suit walking into the bar. A distant second,
but quite amusing was the guy who is about to meet his girlfriend’s mother.
Now there is a woman who when she has to haul ass, has to make two trips
My favorite commerical was the Sierra Mist commercial where the dog
kicked the cap off the fire hydrant.
The Levi ad with buffalo …..sucked. Please bring back the Whattssup
guys…. Or some more funny dogs. Budwesier Ads are always good.
I think that you should have forwarded the Fed Ex box onto the Oakland
Raiders team so they could use the cell phone to call for HELP and the
GPS to find the end zone!!
First Tn Bank Ads were the best over all
( 1 ) Budweiser ” No Pets Allowed” ( 2 ) Osbornes ( 3 ) Budweiser “Zebra”
Hey, I missed the survey, but I thought the Osbourne’s Pepsi Ad the
very best by far! Thanx for the ad list, as I checked them off as I watched
Did the 3 armed beer drinker air? I didn’t see it.
I want Ron Felcher to bring Terry to MY office…..Great ad!!!
Miller Lite commercial is in BAD TASTE and I will rememebr not to buy
their product becuase of it.
Sierra Mist with the dog and fire hydrant. FUNNY!!
Hotjobs commercial might be one of the worst I have ever seen. Monster,
too. Why do they keep spending that much for crap?
I vote for the Bud ad with Clydesdales and Zebra.
I loved the Trident ad. It has to be the best one of the year, it was
Budweiser: and Bud Light
First of all, let me confess that If I hadn’t been asked for a Minnesota
talk radio program to rate the superbowl ads, I probably wouldn’t even
have watched the game. But as long as I had to sit through it, and be
intelligent about it in the morning, I figured the least I could do was
to apply my scientific analysis skills to the exercise.
First thing I did was develop a proper, scientific metric based of course
on the ultimate objective of: would I want to buy anything from this company,
or have a relationship of any sort with the advertiser.
At the bottom of the scale was the Yuck factor. Ads that made me never
ever want to buy anything from the company again. Budweiser won this category
hands down. Their clown ad was not just dumb, but frankly revolting. But
that paled in comparison with the “Girlfriend and her mother” ad which
inspired me not to buy the product, but rather to call all my female friends
to join me in a nationwide boycott of Budweiser products. (Note to friends,
don’t even THINK of bringing Bud, Bud light, Michelob or any other Budweiser
product into my house.)
Only slightly higher up the food chain was the “Huh?” factor – otherwise
known as “You’re confusing creative with effective” These ads were more
confusing than memorable, and so clearly driven by agency creatives, rather
than anyone with a business sense. These ads may have been intended to
be humorous, but in so doing not only did they fail to promote their brands,
but more likely to have damaged the brand by mixing their messages.
Levis, the Busweiser Zebra ad,Gatorade/Jordan ad, Honda, Coors and Pepsi
all fell into this category. Monster.Com made the list because I really
couldn’t figure out why a truck blowing up a building would make you want
to go to a web site to look for a job. On a couple of them, I simply assumed
they must be targeted to an audience that might understand better than
I. But in that case, at $4 million a minute seemed a bit excessive just
to make the point that you were so hip that anyone over 18 doesn’t need
to understand your commercials.
One step up from the “What were they thinking” rating is the “So What”
category. Into this category were the ads that weren’t memorable or effective,
but at least they weren’t offensive.
Most of the trailers for upcoming movies and television shows went into
this category. My guess is that many of them wouldn’t be there if there
weren’t joint ownership between the television station and the movie studio
– regardless, after awhile they all blended together. Same thing for the
car ads. Nissan, Mercury, Chevy Trucks and Honda all failed to make a
lasting impression. Cadillac was borderline. Their ads were certainly
nothing that would make you sit up and take notice, but they were at least
frequent enough as to be memorable.
I figured you really couldn’t have more than five or six really great
ads, so the rest fell into a category that could best be called “also
rans.” They were memorable, and probably effective, but they just didn’t
earn the Superbowl ring.
The Sierra-Mist ads were a great example. Compelling ads, but I had
to go look up the sponsor – clearly lacking some branding. The Trident
ad was funny and memorable, just not stellar. Mastercard ads do a brilliant
job at building on their brand, but I didn’t think their debit card ad
was as effective as some of their others. W.B.Mason did a great job with
tying their brand to Perry Mason, but unless they couple the ad with some
other significant marketing effort, the one shot ad will not be remembered.
And the winner is – well actually, we’ll start with the runners up for
the Superbowl Trophy.
Honorable Mention goes to Visa for its ads that made fun of celebrities
and other who needed cash was brilliant, and also did an effective job
of getting its messages across.
Another Honorable Mention goes to the anti-drug ads, particularly the
one in the subway, It was so chilling and compelling and I can only keep
my fingers crossed that they had as much impact on everyone else as they
did on me.
In third place is H&R Block’s ad with Wilile Nelson was a terrific use
of humor plus celebrity plus strong tie in to brand and message – Second
place goes to Sony. My heart wants to Sony the first prize for the most
measurable ad. Viewers were asked to go to the web site to download the
song – a nice way to tie customer behavior with the ad. The ad itself
was terrific, great music and a way cool message, and in another year
would have won hands down. But this year the competition was just too
And tied for first place (okay, I’m a Libra, I can’t make up my mind)
is Fed Ex and M-Life. Fed Ex effectively used humor to really get its
message across with its Fed Ex driver emerging from a desert island to
deliver a package. It clearly communicated the company’s positioning in
a highly memorable way and did a nice job of keeping the brand in front
of the viewer.
M-Life, that previewed its product line in a series of incomprehensible
ads last year wins both first place and “most improved.” Its Gilligan’s
I thought Reebok’s “Office Linebacker” beat all these others but you
don’t have it listed here. Why?? Get with the program!
we vote for the Ozzie Osborn ad for Pepsi Twist
Hanes Tagless TShirts with Jackie Chan! Hahahahahahhaha It was so funny!
They should be ashamed! There are far too many people who mistreat
animals in this world, we shouldn’t use that fact for humor. Quizno’s
showed their chief chef so absent minded that his parakeet died. I for
one won’t be eating at a Quizno’s any time soon!
I would like to vote for the FedEx commercial.
um……. the bucs won
My favorite ad was the ‘upside-down’ clown drinking a beer and being
refused a hot dog.
THE ADVERTISEMENTS YOU HAD ON STUNK. THEY WERE NOT ENTERTAINING. THE
HORSES WERE ABOUT THE BEST. HALFTIME MORE THAN STUNK AND I LOVE SHANIA
LOOKED LIKE A HOOKER THE OTHER BROAD LOOKED LIKE A JERK WANNA BE MADONNA
OR MARYLIN. IVE HAVE NEVER SEEN SUCH A LOUSY SUPERBOWL. THE GAME WAS GREAT.
TELL THEM TO GET BETTER ADVERTISERS TRY A LITTLE MORE MATURE THEMES
Why was the company in the Reebok ad called “Felcher and Felcher” I
mean, isn’t that unnecessarily disgusting???
I really enjoyed the following: Reebok featuring Tery Tate and Tike
and Ronde Barber commercials.
Monster.com’s ad with the truck was alright…but the whole super bowl
was RUINED with that HORRIBLE “don’t smoke pot” ad involving the pregnancy
test…. Who comes up with these ideas? George Bush himself??? What a
bunch of CRAP!
I am so sick of hearing about the osbournes! Those animals are the scum
of the earth! They are totally sickening!! The media in this country want
to shove these creeps down our throats. I saw one TV news cast that referred
to them as ‘America’s Newest First Family’ America is NOT represented
by these foul-mouthed, burnt out drug addicted, no talent jerks!!!!!!
Put the osbournes where they belong – in the toilet, and flushed as
quickly as possible!
Hanes is my choice for best ad.
Clysdale football commercial was by far the best(Zebra,etc.)…..Almost
as good as last year re: World Trade Center with the horses bowing at
My favorite ad was the teen-age daughter getting pregnant due to drugs
impairing her judgement. Along the same lines, I also vote for the ad
that showed a little boy playing baseball with his dad and getting older
– it was a “Talk to your kids about smoking…they’ll listen.” I was so
glad to see that all of the commercials weren’t advocating beer and sex.
Full-time student, waitress, and mother
The Terry Tate ad is a classic! Best Superbowl ad in years!
Terry Tate-Office Linebacker commercial
WAS The BEST!!!
I WANT to SEE MORE!!!!
The PAIN TRAIN has ARRIVED!! Totally AWESOME!!
It’s interesting how the superbowl advertising changed. 2-3 years ago,
the bowl was flooded with dot com hopefuls spending their last dime for
a spot. Thankfully all that crap is gone and the companies have returned
to advertising. Things were really bad in 1999 and 2000. THis year showed
some good old cleverness and humor across the board as well as some good
advertising. Use of music totally worked for some, like SOny’s remake
of CSN&Y’s “Carry On” for their Man in Space commercial and Cadillac’s
series of Led Zepplin’s “Been a long Time” spots. Lots of good animal
commercials including the king of ad animals, the Budweiser Clysdales
waiting for the Zebra replay. THe best animal of them all was no doubt
Terry Tate, Office Linebacker. Just when you thought commercials couldn’t
make you laugh anymore. “If it’s gametime, then it’s pain time! You know
what I’m talking about?!? Woooo!” Reebok definitely wins my vote this
year. My ranking:
1) Reebok “Terry Tate”
2) Budweiser “Replay”
3) Sony “Man into Space”
4) Sierra Mist “Fire Hydrant”
5) Sierra Mist “Monkey”
6) Hotjobs – “Rainbow Connection”
7) US Govt – “Subway Visit”
8) Universal “Hulk”
8) Mastercard – “Presidents”
10) Gatorade – “23 vs 39”
chexchecking with the very tall basketball player
Not as good as the usual fare….
I vote for the Reebok Commercial with Terry Tate
I Love Ozzy…and I Love Pepsi…Don’t like Football, but watched the
superbowl just for the commercials!!!
super bowl ad w Jordan I beg to differ. While it could have been better
produced, it was a GREAT idea and a good ad.
FedEx Castaway Spoof – Great concept, & hilarious!
The Ozbournes – Ozzie’s dream.
Hi, tried to vote on the Dogde commerical. Loved it during the Superbowl!
1. Bud – Zebra
2. Bud – Clown
3. Pepsi – Ozzie Osborne
4. Fed-Ex – Man on deserted island
I liked the Willie Nelson H & R Block Ad
Budweiser & Bud Light never fail ( Third Arm, Motormouth, etec.)! Their
ads were great. I also loved Visa Checks Cars with Yeo Ming. How you fail
with an ad featuring the Osbournes! Loved this year’s commercial’s!!!!!!!
IT WAS THE ZEBRA!!!!
the best ever…..
where’s the voting box for “Office linebacker” and the “wb (perry) mason”
ads? they were both worth watching.
i have many thoughts on the game and the commercials. i think that pitt
*my home team, may i add* should have been in the super bowl. we would
have killed either team. they both played horribly last night, with the
exception for tampa in the 2nd half. that was their come back. as far
as the commercials, THEY WERE GREAT! last year was a great dissappointment
for commercials, but this year they out did it. I personally liked the
one with the clown and the one with the ref. budwieser def. out did themselves
this year. the one commercial that i heard so much about *i was in the
darn bathroom!* was the one where a guy was set up on a blind date, and
they were like…’look at the mother, and thats what she will look like
in 20 years.’. well, if you saw it, you know the rest.
well, those are my thoughts, accept them or not, and im outta here.
I would like to vote for bud clydesdales “Replay”
we liked the pepsi twist commercial with the osbournes and the osmonmds.
It really showed how far our society has changed in entertainment values.
Please bring back the good old days!
I liked the Zebra Ad
~From Tampa Bay, Florida – Home of the World-Champion BUCCANEERS!!~
The concensus at our Super Bowl party was that the BEST commercial is
one that is not even listed in your poll.
The Reebok “Terry Tate – Office Linebacker” ad got EVERYONE’S vote &
the biggest laughs of the game! We appreciated its creative depiction
of “Extreme Office Management.”
The top 5 were: 1)The 2 guys working out in the gym 2) the Football
tackler- Reebok 3) the girlfriend’s mother with e huge butt. 4) The Clydedales
The Quiznos ad has to be the worst ad I have ever seen. It has the bird
community in a up roar. People on hundreds of email list are planning
to boycott Quiznos for their showing of a dead bird that was starved to
death due to chef Jimmy. Why didn’t they use a dog or cat? Do they think
that people don’t care about birds? I for one will never again buy from
toss up between reeboks office linebacker and bud lights clown……….
I thought the Sierra Mist commercials, specifically the one at the zoo
was brilliant as was the dog and the hydrant! Animals in any ad are always
a big plus for me. I would definitely try the product. Of course, the
Clydesdales were once again the #1 pick with me. Not only was it hysterical
but beautifully filmed. I hope to see it again during the Pro-Bowl.
That Rebok commercial with the football player in the office was the
the fed x man is the one I pick
The best ads were the JEEP ads.
The dot com ads were really strange!
The worst ad was the truck with the guy choking and throwing up on the
The one probably most insulting to females is the one with the “mother-in-law
to be” with the fat butt.
Sierra Mist!!!! So cool. I’m a mother and I socially drink, I thought
it was a beer commercial. The monkeys(?) turning into the seal thing and
being catapulted-too much. Congratulations to whoever thought that one
that was a pitiful, pitiful game yesterday….I think seeing No Doubt
and Santana play were the high points…I miss the Whazzzzup ads, too!
On the plus side, it was a good excuse for me to lie on the sofa with
my feeties elevated.