HotJobs.com Kicks Off Super Bowl Ad Campaign And More
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HotJobs.com Holds Onto Media Metrix Top Spot, Unveils Major Site Upgrade, Kicks Off Super Bowl Ad Campaign And More
HotJobs Burning Brighter In 2002; Keeps Fire Lit Under Competition With Key Wins
NEW YORK, NY–(INTERNET WIRE)–Just weeks into 2002, HotJobs (Nasdaq:HOTJ – news) has broken away from the pack with a number of strategic wins.
The popular career site held on to its spot as the most visited online job board, unveiled a major site upgrade, announced its return to the Super Bowl and established the largest newsletter network among career sites.
“These achievements are the results of months of hard work,” said HotJobs CEO Dimitri Boylan. “Despite the unanticipated developments of last year, we continued to aggressively pursue our goals. We have remained committed to providing the best resource for job seekers, hiring companies and staffing firms. The slate of new products and improvements testify to that.”
HotJobs.com took the title of most visited online job board for December 2001, according to the latest Media Metrix numbers. December marks the sixth consecutive month that HotJobs has earned the coveted distinction. HotJobs drew 7.5 million unique visitors during the final month of 2001, according to Media Metrix. Its closest competitor logged 5.7 million unique visitors.
Among HotJobs’ other achievements:
Major Site Upgrade: HotJobs unveiled a major upgrade on Friday, January 18. New features include eight additional career categories, expanded content and improved functionality. As part of the upgrade, HotJobs introduced the following categories:
– Banking/Mortgage
– Non-Profit/Volunteer
– Customer Service
– Real Estate
– Law Enforcement/Security
– Restaurant/Food Service
– Management Consulting
– Other
In addition to the new categories, HotJobs will expand its 27 existing categories to include even more industry-specific news, polls and online communities.
Super Bowl Blitz: Super Bowl XXXVI marks HotJobs’ fourth consecutive year as an advertiser in the one of the world’s most widely watched sporting events.
“With our Super Bowl spot nearing completion, HotJobs is primed to communicate the value of our service to an estimated 100 million viewers,” said Boylan.
The new TV commercial, which will air in the third quarter of this year’s game, will build on the company’s successful “Onward. Upward.” campaign launched in October 2000. This year’s Super Bowl airs Sunday, February 3, on Fox.
HotJobs Newsletter Circulation Passes 5 Million: HotJobs now claims the largest newsletter network among online job boards. HotJobs completed 2001 with over 5 million newsletter subscribers, compared to it’s closest competitor’s advertised 2.3 million.
About HotJobs.com
HotJobs.com Ltd. is a leading recruiting solutions and software company. The company’s flagship job site, HotJobs.com (www.hotjobs.com) is the confirmed most-visited, #1 ranked job board according to independent research by Media Metrix. In addition to its popular consumer job board, HotJobs provides employers with progressive recruiting solutions such as its Resumix(R) and Softshoe(R) hiring management software, Agency Desktop and Diversity Marketing Solutions. The company recently ranked #14 in Bloomberg Personal Finance Magazine’s coveted “Tech 100” list.
“Safe Harbor” Statement Under The Private Securities Litigation Reform Act: Statements in HotJobs’ release that are not strictly historical are “forward-looking” statements which are subject to the many risks and uncertainties that exist in the Company’s operations and business environment that may cause actual results, performance or achievements of the Company to be materially different from those expected or anticipated in the forward-looking statements. These risks and uncertainties include, but are not limited to, the those risks which are set forth in more detail in the Company’s most recent Quarterly Report on Form 10-Q for the quarter ended September 30, 2001, as well as other reports and documents filed from time to time with the Securities and Exchange Commission. The forward-looking statements included in this press release reflects the beliefs of the Company’s management on the date of this release, and the Company undertakes no obligation to update the forward-looking statements in this release to reflect events or circumstances occurring after the date of this release.