Fox Adds Two New Super Bowl Advertisers

Rookies Quizno’s, Yahoo! Buy :30 First-Half Spots

NEW YORK ( — Fox added two new first-half Super Bowl advertisers, Quizno’s Corp. and Yahoo!, at an estimated $2 million per 30-second spot, according to executives familar with the situation.

That left an estimated 10 Super Bowl spots, all in the second half, which could be picked up at an estimated $1.7 million each, the executives estimated.

Fox may be trying to sell the remaining spots in packages with its upcoming Nascar coverage as there is a glut of big-time sports inventory currently for sale.

A Fox spokesman did not return a call by press time.