USA TODAY and CBS Television Network Host Online Vote for Greatest Super Bowl Commercials of All Time

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Results to be Announced on CBS Television Network Special January 27

WASHINGTON /PRNewswire/ — USA TODAY and CBS Television Network are offering their viewers an opportunity to vote for their favorite Super Bowl commercial of all time. Between now and January 24, users can log on to http://favoritead.usatoday.com to watch the ten best Super Bowl commercials and cast a vote for their favorite.

A panel of USA TODAY reporters and producers of the CBS Television Network special Super Bowl’s Greatest Commercials selected 10 commercials dating back to 1977 as the most innovative, humorous or memorable Super Bowl ads of all time. Commercials from Xerox, Coke, Apple Computer, Nike, McDonalds, Pepsi, Frito-Lay, Anheuser-Busch and E-Trade are among the top ten selected for the online vote.

The winner from the online vote at USATODAY.com will be announced on Saturday, January 27, at 8 p.m. ET on the CBS Television Network special Super Bowl’s Greatest Commercials. Results will appear on USATODAY.com on Sunday, January 28.

In addition to participation in CBS Television Network’s Super Bowl’s Greatest Commercials, USA TODAY will also host its 13th annual Ad Meter for Super Bowl 2001. USA TODAY founded the USA TODAY Super Bowl Ad Meter in 1989. Ad Meter is an exclusive poll to determine the top commercial spot during the Super Bowl.

A preview of Super Bowl 2001 commercials will appear in the newspaper and on USATODAY.com on Friday, January 26. Complete results of USA TODAY’s 13th annual Ad Meter poll will appear in the newspaper and on USATODAY.com on Monday, January 29.

USA TODAY is the nation’s top selling newspaper. It is published via satellite at 36 locations in the USA and five sites abroad. With a total average daily circulation of 2.3 million, USA TODAY is available worldwide.

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Contact: Steve Anderson, Director, Communications of USA TODAY, 703-276-5872 or sanderson@usatoday.com; or Susan Lavington, Director, Marketing of USATODAY.com, 703-276-3498 or slavington@usatoday.com