SUPERBOWL.COM Kicks Off With Top Analysts and Multimedia Features

Phil Simms Headlines NFL’s Super Bowl Web Site Contributors Fans to Vote for Super Bowl MVP for the First Time

FORT LAUDERDALE, Fla. and NEW YORK, Jan. 9 /PRNewswire/ — Tampa may be the location for Super Bowl XXXV, but SUPERBOWL.COM is the official Web site for fans of America’s biggest event. Spearheaded by the most powerful lineup of analysts with Super Bowl experience, including Super Bowl XXI MVP PHIL SIMMS, SUPERBOWL.COM will take fans inside the events, the history, the locker room and press conferences with access found nowhere else on the Internet.

For the first time, fans will be able to vote on SUPERBOWL.COM during the game for the Super Bowl’s Most Valuable Player. Fans, along with a media panel, will select the MVP, who receives the Pete Rozelle Trophy and a 2001 F- Series Super Duty Truck. The announcement will be made during the telecast immediately following the game.

SUPERBOWL.COM will also be home to numerous new multimedia elements, including a live online show produced by NFL Films and an online radio show.

Simms, who will be an announcer for CBS Sports’ Super Bowl XXXV television coverage, will provide expert analysis of the teams, players, strategies and drama for SUPERBOWL.COM.

SUPERBOWL.COM is produced in partnership with CBS Sports and, Inc. (Nasdaq: SPLN, news, msgs), the leading global Internet sports media company and publisher of CBS SUPERBOWL.COM is presented by Miller Lite, and is part of the NFL Internet Network, the most popular sports league property.

Other analysts contributing to the most complete Super Bowl coverage include BILL WALSH, the prominent coach who led the San Francisco 49ers to three Super Bowl victories. Also featured are GIL BRANDT, who built the Dallas Cowboys dynasty in the 1970s as the team’s director of player personnel, and two stars from the memorable New York Giants victory over the Buffalo Bills in Super Bowl XXV 10 years ago in Tampa: JEFF HOSTETLER, quarterback of the Giants, and STEVE TASKER, special teams demon of the Bills.

Editors from NFL INSIDER, the NFL’s official magazine, including national editor VIC CARUCCI, who has covered 20 Super Bowls, will file daily stories that provide fans with the most in-depth coverage of the Super Bowl. Also, NFL columnists Len Pasquarelli and Pete Prisco will contribute feature stories and insight.

In addition to the most complete stories, SUPERBOWL.COM will feature new multimedia elements that include comprehensive online coverage from Emmy-award winning NFL Films.

NFL Films will produce SUPERBOWL.COM TV, a daily 30-minute live streamed show produced by NFL FILMS. The show will feature highlights from press conferences, player interviews and other behind-the-scenes action.

The site will cover the pageantry and pop culture aspects of the Super Bowl with celebrity interviews, behind-the-scenes coverage of Super Bowl parties and special events. It will also have tie-ins with shows such as “Super Bowl Saturday Night” and “Super Bowl Uncensored” that will air the night before the game on CBS.

In addition, the multimedia coverage will be provided of the NFL’s community outreach programs, such as Rebuilding Together (formerly named Christmas in April) and the Youth Education Center Town.

Fans can also participate in the NFL’s official post-season fantasy game where users can test their skill and compete for weekly prizes plus the chance at a grand prize.

SUPERBOWL.COM will also capture the excitement of Super Bowl Sunday. From pre-game analysis to live post-game press conferences, the site will give users unprecedented access to the year’s biggest game. Users can log on during the game to participate in a live cyber chat with expert analysts, follow the play-by action and statistics in real-time through the animated Super Bowl Live multimedia application, listen to foreign language audio streams and even hear what the PA and press box announcers are saying.

SUPERBOWL.COM will feature numerous other new multimedia elements including: * “Live at the Super Bowl,” a daily streamed radio show 3 – 4:30 p.m. from Tampa, hosted by Gil Brandt. Players, coaches and guests provide exciting analysis and color. The radio show will also feature player interviews from Super Bowl Media Day on Tuesday, Jan. 23. Fans may participate by e-mailing questions. * Video clips from every Super Bowl will be presented on SUPERBOWL.COM. * An audio area where fans may hear interviews from some of the greatest players in NFL history as they describe the plays that changed the course of Super Bowls.

* Live player and coach streamed press conferences.

* Exclusive video diaries from players participating in the Super Bowl

that will enable fans to gain inside access to the week, provided by Players Inc.

In addition to sponsor Miller Lite, additional sponsors include: Accenture, Coca-Cola, E*TRADE, Ford, Frito-Lay, Gallo,, RCA and Southwest Airlines.

In addition to being accessed directly, SUPERBOWL.COM can also be reached through and CBS

About, Inc., Inc. (Nasdaq: SPLN, news, msgs) is at the leading edge of media companies providing Internet sports content, community and e-commerce on a global basis., Inc.’s content includes more than one million pages of multimedia sports information, entertainment and merchandise. The Company’s flagship Internet sports service ( was renamed CBS as part of an exclusive promotional and content agreement with CBS in March 1997., Inc. has strategic relationships with the NFL, Major League Baseball, the NBA and the PGA TOUR and serves as the primary sports content provider for America Online, Netscape and Excite. In 1999, the Company commenced operations in Europe through its subsidiary, Limited.


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