Super Bowl no place for dot-coms

The dot-coms didn’t make much of an impression during last year’s Super Bowl game, and are wise to avoid this year’s football/advertising extravaganza, according to a survey of 600 adults conducted by InsightExpress, the automated, online market-research service affiliated with NFO Worldwide. When asked which commercials they remembered most from last year’s Super Bowl, four of the top five ads cited by respondents belonged to traditional brick-and-mortar companies, with only bankrupt penetrating the top five for dot-coms. Budweiser led the pack with almost 76 percent of online consumers remembering an advertisement from the beer marketer, including spots featuring the ‘Whassup guys’ and the firetruck dalmations.