Sony sponsors Super Bowl XXXV events

Sony Computer Entertainment America will sponsor several Super Bowl XXXV events this January in its continuing quest for male mindshare.

Fans will be able to test drive the PlayStation2 and NFL GameDay 2001 at the 989 Sports NFL Players Party, the 6th annual “Game Before the Game,” and the Locker Room Challenge.

The 989 Sports NFL Players Party, which will take place Jan. 26-28 at the Cuban Club in Ybor City, FL, allows fans to mingle with NFL players.

On Saturday, Jan. 27, 989 Sports will host the Locker Room Challenge at 3 pm during NFL Player Mania at the NFL Players Party. The Locker Room Challenge will feature eight of the NFL’s top gamers in a single elimination tournament to determine the league’s top NFL GameDay 2001 player. Later is the “Official” After Party hosted by the Crown Royal “Kings of Comedy” including Steve Harvey.

The annual “Game Before the Game” Super Bowl preview event on Thursday, Jan. 25, is open to the media only. At this event, two players from each competing team will battle in GameDay 2001.