Superbowl Drives Major Traffic Surge To CBS And Its Partner Web Sites

http://www.digitalbroadcasting.com/content/news/article.asp?DocID={DA10E557-F729-11D4-A770-00D0B7694F32}&Bucket=HomeLatestHeadlines&VNETCOOKIE=NO

http://www.jup.com/company/pressrelease.jsp?doc=pr010131

PR Contacts:

Max Kalehoff

Tel: 917-534-6222 Mary Helen Trent

Tel: 917-534-6167

Source: Jupiter Media Metrix

Massive unique visitor increases to CBS.com Sites, SportsLine.com Sites, SuperBowl.com, NFL and to this year’s dot-com advertisers

Benchmark year for successful in-program promotion, says Jupiter Analyst

NEW YORK, January 31, 2001 Jupiter Media Metrix (NASDAQ: JMXI), the global leader in market intelligence for the new economy, today reports that traffic to Web sites affiliated with CBS, the official broadcaster of Super Bowl XXXV, surged on Super Bowl Sunday and Monday. CBS.com Sites had 858,000 unique visitors on those two days, an increase of 201.5 percent over the previous three-week average, while SportsLine.com Sites had 1.1 million unique visitors, an increase of 84.5 percent. SuperBowl.com, which was produced and cross-promoted by SportsLine.com, Inc., had 833,000 unique visitors, a 377.8 percent increase over the previous three-week average. NFL Internet Group had over 1 million unique visitors, a 86.3 percent increase over the three-week average.

“Compared to last year’s Super Bowl, when traffic to most major sports sites remained flat in Media Metrix’ ratings, Super Bowl XXXV will be remembered as a benchmark year in which the game’s official broadcaster successfully drove massive traffic to online properties via in-game programming,” said Christopher Todd, analyst, Jupiter Research. “Simultaneous on-air promotion of both SuperBowl.com and CBS.SportsLine.com resulted in significant traffic increases to each property. Traffic to SuperBowl.com also was driven by the ability of fans to vote for the game’s MVP online.”

Traffic to other sports sites increased as well: CNNSI.com (CNN Sports Illustrated) and ESPN Sites had 475,000 and 1.4 million unique visitors, respectively, increases of 67.3 and 32.2 percent. Foxsports.com had 214,000 unique visitors, an increase of 62.8 percent.

Traffic to Dot-Com Advertisers in Super Bowl XXXV

While there were far fewer dot-com advertisers, the number of unique visitors to CBS affiliated sites, the broadcaster of this year’s Super Bowl, increased significantly. Etrade.com had 526,000 unique visitors, a 47.8 percent increase over the previous three-week period. Career sites Hotjobs.com and Monster.com had 328,000 and 706,000 unique visitors, respectively, increases of 101.3 and 5.3 percent.

Media Metrix
Select Sports Sites
Unique Visitors and Percent Growth During Super Bowl XXXV
At Home and Work in the U.S. – Sunday, Jan. 28 through Monday, Jan. 29, 2001
Select Sports Sites Previous 3-Week Average of Same 2-Day Period
(000) Total Unique Visitors Jan. 28-29
(000) Percent Increase Over Previous
3-Week Average
SUPERBOWL.COM 174 833 377.80%
CBS.COM SITES* 285 858 201.50%
NFL INTERNET GROUP* 585 1,091 86.3%
SPORTSLINE.COM SITES* 622 1,148 84.50%
CNNSI.COM* 284 475 67.30%
FOXSPORTS.COM 131 214 62.80%
ESPN* 1,032 1,364 32.20%
BROADBANDSPORTS.COM 89 98 10.20%
* Represents an aggregation of commonly owned/branded sites.

Media Metrix Dot-Com Super Bowl Advertisers
Unique Visitors and Percent Growth During Super Bowl XXXV
At Home and Work in the U.S. – Sunday, Jan. 28 through Monday, Jan. 29, 2001
Dot-Com AdvertisersPrevious 3-Week Average of Same 2-Day Period
(000) Total Unique Visitors Jan. 28-29
(000) Percent Increase Over Previous 3-Week Average
HOTJOBS.COM 163 328 101.30%
ETRADE.COM 356 526 47.80%
MONSTER.COM* 671 706 5.30%
* Represents an aggregation of commonly owned/branded sites.

Media Metrix Definitions: Unique Visitors: The actual number of total users who visited the reported Web site or online property at least once in the given time period. All Unique Visitors are unduplicated (only counted once) and are in thousands.

About Media Metrix Media Metrix, a Jupiter Media Metrix Company, is the leader and pioneer in Internet and Digital Media measurement and the industry’s source for the most comprehensive, reliable, and timely audience, e-commerce and technology measurement services. The Company provides the most comprehensive coverage of all Digital Media including more than 25,000 Web sites and online properties. Media Metrix utilizes its patented operating-system metering methodology to track Internet and Digital Media audience usage behavior in real-time – click-by-click, page-by-page, minute-by-minute. Today, Media Metrix has a representative sample of more than 100,000 people under measurement and covers more than 85 percent of Internet usage worldwide. Visit us at www.mediametrix.com for more information.

About Jupiter Media Metrix Jupiter Media Metrix is the global leader in market intelligence for the new economy. The company delivers innovative and comprehensive Internet measurement, analysis, intelligence and events to provide businesses with unmatched global resources for understanding and profiting from the Internet. Jupiter Media Metrix brings together world-class, innovative and market-leading products, services, research methodologies and people. Jupiter Media Metrix brands include Media Metrix, AdRelevance, Jupiter Research and Jupiter Events. The Company is headquartered in New York City and operates worldwide, across the Americas, Asia Pacific, Europe (as Jupiter MMXI Europe), and the Middle East. Visit us at www.jmm.com for more information. This press release contains statements of a forward-looking nature relating to future events or future financial results of Jupiter Media Metrix. Investors are cautioned that such statements are only predictions and that actual events or results may differ materially. In evaluating such statements, investors should specifically consider various factors, which could cause actual events or results to differ materially from those indicated from such forward-looking statements, including the matters set forth in Jupiter Media Metrix reports and documents filed from time to time with the Securities and Exchange Commission.