Monster.com claims Super Bowl victory

http://www.pioneerplanet.com:80/seven-days/sat/business/docs/012532.htm

ELISE AMENDOLA/ASSOCIATED PRESS

Of the 17 Internet companies that paid an average of $2.2 million for 30-second television commercials during last year’s Super Bowl, Monster.com is one of just three that are back. Monster.com founder Jeff Taylor, left, had his Super Bowl party early when he showed employees the top-secret ads he bought for the game. The ads, which cost $4 million, aren’t just a Hail Mary pass from a desperate dot-com. They kick off a $250 million marketing campaign that shows the online career networking company has built a solid business that is flourishing despite — and perhaps in part because of — the dot-com downturn.