Maxim Magazine and Sauza Tequila Team With HollyRod Foundation to Host This Year's Hottest Super Bowl Party c=business_wire.tv_radio.ft&d=20010124


Live Performances from Hip-Hop Pioneers Run DMC and Grammy-Award Winning Artist Wyclef Jean

Maxim magazine and Sauza Tequila will partner with the HollyRod Foundation, one of Hollywood’s most renowned charities, to host Pure RUSH–the Super Bowl’s biggest celebrity-studded event and fundraiser–on Friday, January 26 at the A La Carte Event Pavilion in Tampa, Florida.

In addition to live performances by hip-hop stars Wyclef Jean and Run-DMC, celebrity guests confirmed to attend include NFL greats Marcus Allen and Ronnie Lott, FOX Sports Network personalities Jim Rome, Jay Mohr and Chris Myers, international pop sensations Prince and 98(degree), Scary Movie’s Shannon Elizabeth, MTV’s Ananda Lewis, VIP’s Natalie Raitano, Survivor’s Colleen Haskell, The Third Watch’s Anthony Ruivivar, The Jaime Foxx Show’s Garcelle Beauvais, Sheena’s Gena Lee Nolin, Deuce Bigalow’s Rob Schneider, Jack & Jill’s Ivan Sergie, The View’s Star Jones, actor Tom Arnold, Miss America 2001 Angela Perez Baraquio, Olympic superstar Marion Jones, San Francisco 49er QB Jeff Garcia, Atlanta Falcons running back, Jamal Anderson, singers Patti LaBelle and Brian McKnight, hip-hop star JaRule, New York Yankees Tino Martinez and Chuck Knoblauch, Chicago White Sox pitcher, David Wells, LA Dodger Gary Sheffield, players from the Orlando Magic, Tampa Bay Devil Rays and more!

Hosted by TV personality Daisy Fuentes and supermodel Niki Taylor, Pure RUSH will harness the high-energy experience of nature’s wildest elements for the ultimate elemental sensory overload. The A La Carte Event Pavilion will be transformed into four sections, each reflecting the four elements of nature: fire, water, air and land. The separate areas will feature everything from simulated earthquakes to lush foliage, waterfalls and babbling brooks, to columns of fire and dramatic laser lighting. Tailored cocktails provided by Sauza Tequila will be served from different themed bars including a Lava Bar and an Oxygen Bar. The event’s other top sponsor, Sony Computer Entertainment America, will provide numerous PlayStation(R)2 kiosks in the venue where guests can play featured 989 Sports games, including NFL GameDay(TM)2001, NCAA(R)GameBreaker(R) 2001, Gran Turismo(TM) 3 A-spec, and ATV Offroad Fury(TM).

“The Super Bowl is the world’s premiere sporting event,” says Maxim Editor-in-Chief, Keith Blanchard. “We see no reason it shouldn’t be associated with a monster party. And any time you throw sports fans, Sauza Tequila, celebrities and the inspired lunacy of Maxim together, all for a great cause, that party’s going to spontaneously erupt all by itself.”

“We are thrilled to team up with Maxim and the Hollyrod Foundation for Pure RUSH,” said Avery Schmeisser, Marketing Director for Sauza, the fastest growing spirit brand in the U.S. “Pure RUSH promises to be the ultimate Super Bowl party, and with Sauza Tequila cocktails energizing the crowd, it will inevitably be a memorable night. The 100% pure agave tequilas are a perfect way to truly make the event a Pure RUSH.”

Proceeds from the event will benefit the HollyRod Foundation, founded by actress Holly Robinson Peete and her husband, Oakland Raiders quarterback, Rodney Peete, which provides funding for patients diagnosed with Parkinson’s disease.

A limited number of tickets to the event are available for $250 and includes the evening’s live entertainment, food and open bar. Tickets can be purchased in advance by calling 1-866-HollyRod or Ticketmaster at 813-287-8844. VIP tickets are also available for a cost of $500 and includes special VIP access at the event, plus an invitation to the pre-party reception.

Maxim and the HollyRod Foundation would also like to thank the following sponsors for helping make Pure RUSH the hottest event at the Super Bowl: Sony Pictures’ Tomcat, Joe Dirt, Saving Silverman and Animal, Budweiser, VISA, TIVO, Balance Bars, Banana Boat, Zihr, Perry Ellis Portfolio, Chupa Chups, SoBe Adrenalin, Durex, Purell, Wizards of the Coast, Sanford Pens, Altadis Cigars and Planters Peanuts.