Interactive Version of EDS Super Bowl Ad Scores With Viewers; Traffic to Nearly Triples

Attention Business And Technology Editors:

TORONTO /CNW/ — Traffic on is nearly triple last year’s Super Bowl record as more than one million football fans continue to log on to an interactive version of EDS’s (NYSE: EDS) quirky television commercial, Running with the Squirrels.

A global technology services provider, EDS is receiving high marks from viewers with its parody of Spain’s famous Running of the Bulls. The commercial was featured recently in the Toronto Star and the Globe and Mail, as well as on Global TV and ROB-TV’s The Bottom Line. It is also among the highest rated business-to-business advertisements on the USA Today Super Bowl Ad Meter. Squirrels received strong support on and USA Today’s online poll.

“We are pleased with the response from Super Bowl fans in Canada and elsewhere around the world,” said James Toccacelli, vice-president, communications, at EDS Canada. “This bodes very well for our creating a metaphor communicating the importance of businesses becoming more agile in today’s Digital Economy. EDS understands these complexities and is prepared to help clients capture opportunities.”

The comical advertisement substitutes squirrels for bulls to make the point that EDS can help companies concerned about quick, agile competitors at their heels in the Digital Economy. The online version, Clicking with the Squirrels, provides a behind-the-scenes look at the commercial, with squirrel facts and links to case studies demonstrating how EDS helps clients achieve success in the Digital Economy.

With more than one million hits, almost tripled last year’s Super Bowl Sunday traffic when Squirrels’ award-winning predecessor, Herding Cats, was first aired.

EDS in Canada is the country’s leading global services company, providing strategy, implementation and hosting for clients managing the business and technology complexities of the digital economy. The company’s 8,300 professionals bring together the world’s best technologies to address critical client business imperatives. It helps clients eliminate boundaries, collaborate in new ways, establish their customers’ trust and continuously seek improvement. EDS services the world’s leading companies and governments in 55 countries globally through its four lines of business: A.T. Kearney, Business Process Management, and Information Solutions. EDS reported revenues of $18.5 billion in 1999. The company’s stock is traded on the New York Stock Exchange and the London Stock Exchange. Learn more at

For more information please contact James Toccacelli at (416) 814-4637, or

For further information: James Toccacelli of Electronic Data Systems Corporation, 416-814-4637, or /Web site: