Attention Americans: Want To Make Super Bowl History?

Attention Americans: Want To Make Super Bowl History?

Vote for the Most Overused Phrase of 2000 and Watch Which One Wins the Vote to ‘Star’ in SNICKERS CRUNCHER(TM) Brand Super Bowl Commercial

HACKETTSTOWN, N.J. /PRNewswire/ — It’s time to vote again and we promise this time, all votes will be counted. In an unprecedented chance to make Super Bowl history, the American public will determine the direction of a commercial for the new SNICKERS CRUNCHER(TM) Bar. By voting online at, the viewing public will determine the most overused phrase of 2000 that they would like to see “crunched” and featured in a Super Bowl commercial.

The most overused phrases have been narrowed down to three (in no particular order) they are:

1. Is that your final answer? 2. What’s up? 3. I demand a recount.

The SNICKERS CRUNCHER(TM) Brand is the largest ever product extension in the 70-year history of the SNICKERS(R) Brand and is hitting shelves across the country. For the launch, SNICKERS CRUNCHER(TM) is relying on American consumers to cast their votes on the phrase that will be featured and “crunched” during a television commercial on Super Bowl Sunday. The commercial features a street vendor selling talking dolls spouting cliches and consumers “crunching” the dolls to get rid of the phrase. Ranging from “Don’t go there” to “I love you, but I’m not in love with you”, the overused phrases will be joined by the winning phrase selected by the public.

This effort is unprecedented. This is the first time that the general public has been given the opportunity to determine the content of a Super Bowl commercial.

“We are very excited about this interactive commercial for the launch of SNICKERS CRUNCHER(TM) Brand,” said Scott Hudler, Brand Communications Manager for M&M/MARS. “We wanted to create a campaign that would be huge, memorable and creative. The fact that we’re making Super Bowl history is icing on the cake.”

Hudler continued, “This campaign builds name recognition for our new candy, has some fun with contemporary phrases that have caught on to the point of inciting people to want to crunch something and, finally, there’s the tie-in with the physical crunchin’ that goes on at Super Bowl. It’s a perfect fit all around.”

Voting Logistics

Interested Americans can vote at until midnight, January 23, 2001. All voters have to do is log on to, read the directions and vote. One vote per person, per day please.

On the morning of January 24, votes will be tabulated and BBDO of New York, the advertising agency for the SNICKERS CRUNCHER(TM) Brand, will get to work and make the final edits to the commercial.

All lips will be sealed until Super Bowl Sunday, January 28. This is when the candy bar’s 30 second commercial will air and when the general public will learn what phrase America wants to see “crunched.”

SNICKERS(R) Bar and M&M/MARS Information

Introduced in 1930, the SNICKERS(R) Bar has consistently been named the most favorite candy brand across all age groups according to the Confectionery ATP Study.

M&M/MARS, one of America’s leading snack food manufacturers, is a division of MARS, Inc. Headquartered in Hackettstown, NJ, M&M/MARS owns some of the world’s most favorite brands including “M&M’s”(R) Brand, SNICKERS(R) Brand, 3 MUSKETEERS(R) Brand, TWIX(R) Brand, STARBURST(R) Fruit Chews, SKITTLES(R) Bite Size Candies, MARS(R) Bar, MILKY WAY(R) Brand, KUDOS(R) Milk Chocolate Granola Bars, DOVE(R) Brand, and COMBOS(R)/Snacks.