Cadillac To Break New Spot During Super Bowl
Game’s MVP to Get CTS Sedan
By Jean Halliday
DETROIT (AdAge.com) — General Motors Corp.’s Cadillac division will break a new 60-second brand spot during the upcoming Super Bowl.
The spot is one of five new 2002-model commercials from Bcom3 Group’s D’Arcy Masius Benton & Bowles,Troy, Mich.
A 30-second spot arrives during the postgame awards broadcast, when the game’s Most Valuable Player will be awarded the all-new Cadillac CTS sedan.
The new spots reportedly feature music from Led Zeppelin as an appeal to boomers.
A spokesman would only say the new ads will have a “breakthrough band.”