Time says Monster.com commercial is 'The Best Television of 1999'
MAYNARD, Mass.–(BUSINESS WIRE)–Monster.com’s “When I Grow Up” commercial was named to Time magazine’s list of “The Best Television of 1999” (Dec. 20, 1999 issue). The ad, which premiered last January during Super Bowl XXXIII, features real-life kids sharing tongue-in-cheek career aspirations. “When I grow up, I want to file all day,” says one child. “I want to claw my way up to middle management,” says another.
Other television notables recognized by Time magazine in their Top 10 list include the HBO drama “The Sopranos,” Barbara Walter’s interview with Monica Lewinsky, CNBC Daytime and “Buffy the Vampire Slayer: Season Finale.”
“Our commercial has struck a cord with viewers because it challenges them to think about their careers and whether their current jobs are meaningful to them. We get calls and emails every day from people who have been inspired by our message – and that’s the measure of the ad’s true success,” said Jeff Taylor, CEO of Monster.com.
The commercial, created by Mullen Advertising of Wenham, Mass., has also won the following awards:
–1999 Account Planning Group (APG) Awards Gold Winner
–Selected to be Exhibited in the Communication Arts Advertising Annual Edition
–Francis W. Hatch Awards Gold Winner
–Cannes Film Festival Silver Lion Winner
Mullen has been retained to create a new ad that will premier in January 2000 at Super Bowl XXXIV.
Monster.com, headquartered in Maynard, Mass, is the leading global careers Web site with 10.1 million unique visits per month. Monster.com connects the most progressive companies with the most qualified career-minded individuals, offering innovative technology and superior services that give them more control over the recruiting process. The Monster.com global network consists of local content and language sites in the United States, United Kingdom, Australia, Canada, the Netherlands, Belgium, New Zealand, Singapore and France. More information about Monster.com is available at www.monster.com or by calling 1-800-MONSTER. Monster.com is the flagship brand of the Interactive Division of TMP Worldwide Inc. (NASDAQ: “TMPW”; ASX: “TMP”).
About TMP Worldwide
Founded in 1967, TMP Worldwide Inc., now with more than 6,400 employees in 25 countries, is the online recruitment leader, the world’s largest recruitment advertising agency network, and one of the world’s largest search and selection agencies. TMP Worldwide Inc., headquartered in New York, is also the world’s largest yellow page advertising agency and a provider of direct marketing services. The company’s clients include more than 80 of the Fortune 100 and more than 400 of the Fortune 500 companies.