TSIG.com Partners with Coca-Cola for Super Bowl Promotion
10:01 a.m. Dec 03, 1999 Eastern
ST. PETERSBURG, Fla.–(BUSINESS WIRE)–Dec. 2, 1999–TeleServices Internet Group Inc. (OTCBB:TSIG), known as TSIG.com, today announced that its My MusicCard subsidiary has reached an agreement with the Atlanta Coca-Cola Bottling Company, a division of Coca-Cola Enterprises, Inc., to utilize the myMusicCard program for a promotional campaign targeted at the teen market for Superbowl 2000, to be held in Atlanta, Georgia in January 2000. This is anticipated to be the first of four promotions slated for next year.
My Music Card Co. (MMC) has agreed to produce the promotional 3-unit Coca-Cola Superbowl MusicCard, allowing Coke customers to purchase three CDs at $10.99 or less, a savings of up to $15. MMC will also provide Coca-Cola with an accompanying promotional sleeve, and assist with the design of the Card and sleeve and other marketing materials. The sleeve will feature special offers from Circle K, AMC Theaters, AMF Bowling Centers, Athletes Foot and the NFL Experience, which can be obtained by presenting the Coca-Cola Superbowl MusicCard.
MMC will also produce a customized Coca-Cola MusicCard web page, and assist Coca-Cola with database marketing efforts resulting from the myMusicCard promotion. Further, MMC will provide assistance with respect to utilization of the Internet, client services and quality control.
“We are delighted that Coca-Cola and its co-sponsors have selected myMusicCard as way to reach the youth market,” noted Robert Gordon, chairman of TSIG.com. “More and more young people will now link the Coca-Cola MusicCard to the music they love. It’s a great promotion for Coke, and great business for myMusicCard – a real win-win situation.” About TSIG.com
Headquartered in St. Petersburg, Florida, TSIG.com created the myMusicCard program (http://www.mymusiccard.com) to enable consumers to purchase CDs and cassettes at the lowest prices, and to develop revenue-generating programs with corporations and non-profit organizations that drive consumers to customers’ sites for the lowest cost in the industry. Similarly, TSIG.com’s myPhotoCard programs provide the lowest cost film processing and Kodak film. These unique marketing programs provide high margin returns and develop strong loyalty and awareness within target communities. TSIG.com also provides customer service and support with its Web-based call center and related services. The company’s stock trades on the over-the-counter bulletin board under the symbol TSIG, and over the past year has traded between $0.032 and $0.62.
This press release contains “forward-looking statements” within the meaning of Section 27A of the 1933 Securities Act and Section 21E of the 1934 Securities Exchange Act. Actual results could differ materially, as the result of such factors as (1) competition in the markets for the products and services sold by the company, (2) the ability of the company to execute its plans, (3) the availability of financing at favorable terms, and (4) other factors detailed in the company’s public filings with the SEC.
Copyright 1999, Business Wire