Web Traffic Increases From Ads on Super Bowl

Total unique visitors to their sites for Jan. 30-31 compared to the average of the previous three Sunday-Monday periods.

 Rank 
 Advertiser 
 Avg. number 
 of visitors 
 Jan. 30-31 
 visitors 
 Percent 
 increase 
  
  All sites 
 2,895,000 
 4,016,000 
 39% 
  
 1 
 WEBMD.COM 
 254,000 
 497,000 
 96% 
  
 2 
 LIFEMINDERS 
 210,000 
 491,000 
 134% 
  
 3 
 MONSTER.COM 
 396,000 
 414,000 
 5% 
  
 4 
 ETRADE.COM 
 436,000 
 412,000 
 -6% 
  
 5 
 WWF.COM 
 290,000 
 353,000 
 22% 
  
 6 
 HOTJOBS.COM 
 83,000 
 282,000 
 240% 
  
 7 
 SCHWAB 
 190,000 
 215,000 
 13% 
  
 8 
 OXYGEN MEDIA 
 148,000 
 196,000 
 32% 
  
 9 
 WSJ.COM 
 133,000 
 183,000 
 38% 
  
 10 
 PETS.COM 
 38,000 
 156,000 
 311% 
  
 11 
 COMPUTER.COM 
 - 
 155,000 
 - 
  
 12 
 KFORCE.COM 
 4,000 
 108,000 
 2,600% 
  
 13 
 BRITANNICA.COM 
 64,000 
 98,000 
 53% 
  
 14 
 OURBEGINNING 
 9,000 
 98,000 
 989% 
  
 15 
 FEDEX.COM 
 55,000 
 93,000 
 69% 
 

SOURCE: Media Metrix