Super Bowl Ad Rates by Year

http://cbs.sportsline.com:80/u/football/nfl/superbowl/xxxiv/adrates.htm

Super Bowl Year Ad Rate (for 30 seconds) 

XXXIII 1999 $1,600,000 

XXXII 1998 $1,300,000 

XXXI 1997 $1,200,000 

XXX 1996 $1,085,000 

XXIX 1995 $1,150,000 

XXVIII 1994 $900,000 

XXVII 1993 $850,000 

XXVI 1992 $850,000 

XXV 1991 $800,000 

XXIV 1990 $700,000 

XXIII 1989 $675,000 

XXII 1988 $645,000 

XXI 1987 $600,000 

XX 1986 $550,000 

XIX 1985 $525,000 

XVIII 1984 $368,000 

XVII 1983 $400,000 

XVI 1982 $324,000 

XV 1981 $275,000 

XIV 1980 $222,000 

XIII 1979 $185,000 

XII 1978 $162,000 

XI 1977 $125,000 

X 1976 $110,000 

IX 1975 $107,000 

VIII 1974 $103,000 

VII 1973 $88,000 

VI 1972 $86,000 

V 1971 $72,000 

IV 1970 $78,000 

III  1969 $55,000 

II 1968 $54,000 

I 1967 $42,000 

SOURCE: NFL RESEARCH-prices set by network, not NFL.

50 percent of viewers watch game with 2-5 people Parties with six or more people account for 26 percent of viewing 68 percent paid attention to ads 52 percent discuss ads the next day

SOURCE: Leo Burnett’s Starcom Media Services and Media That Works