Super Bowl Ad Rates by Year

http://cbs.sportsline.com:80/u/football/nfl/superbowl/xxxiv/adrates.htm

Super Bowl Year Ad Rate (for 30 seconds)
XXXIII 1999 $1,600,000
XXXII 1998 $1,300,000
XXXI 1997 $1,200,000
XXX 1996 $1,085,000
XXIX 1995 $1,150,000
XXVIII 1994 $900,000
XXVII 1993 $850,000
XXVI 1992 $850,000
XXV 1991 $800,000
XXIV 1990 $700,000
XXIII 1989 $675,000
XXII 1988 $645,000
XXI 1987 $600,000
XX 1986 $550,000
XIX 1985 $525,000
XVIII 1984 $368,000
XVII 1983 $400,000
XVI 1982 $324,000
XV 1981 $275,000
XIV 1980 $222,000
XIII 1979 $185,000
XII 1978 $162,000
XI 1977 $125,000
X 1976 $110,000
IX 1975 $107,000
VIII 1974 $103,000
VII 1973 $88,000
VI 1972 $86,000
V 1971 $72,000
IV 1970 $78,000
III 1969 $55,000
II 1968 $54,000
I 1967 $42,000

SOURCE: NFL RESEARCH-prices set by network, not NFL.

50 percent of viewers watch game with 2-5 people Parties with six or more people account for 26 percent of viewing 68 percent paid attention to ads 52 percent discuss ads the next day

SOURCE: Leo Burnett’s Starcom Media Services and Media That Works