Princeton Video Image Puts Virtual Ads in the International Feed

LAWRENCEVILLE, N.J.–(BUSINESS WIRE)–Jan. 26, 2000–Princeton Video Image, Inc. (NASDAQ:PVII,, the global leader in virtual advertising solutions for television, has announced it will insert virtual advertisements for several sponsors in the international feed of NFL Super Bowl XXXIV on January 30 from the Atlanta Georgia Dome.

PVI’s Live Video Insertion System (L-VIS(TM)) will be used to insert advertisements globally for Charles Schwab, the exclusive financial services sponsor for PVI at Super Bowl XXXIV. Virtual signs for General Motors, Tri Mark Investors, Canadian Tire, Dynamic Mutual Fund, and North Star Mall will appear in the Global Television Network’s Canadian telecast of the game and signs for Tecate will appear in TV Azteca’s Mexican telecast of the game. Advertisers will make use of virtual animations, flip cards and shutters for their signs, which will appear on either side of the goal post during breaks in the action of the game.

“These world class advertisers have cast their vote for PVI’s patented virtual advertising system as a high impact advertising medium,” said Dennis Wilkinson, President and Chief Executive Officer of Princeton Video Image. “We have signed agreements with several advertisers and continue to pursue additional sponsors in various world markets. Last year, the Super Bowl was watched by more than 800 million TV viewers world-wide and this year’s game is expected to attract an equally large audience. PVI’s video insertion technology will allow these sponsors to participate in the game in an innovative, high visibility manner.”

PVI’s imaging system has been used to insert enhancements and commercial messages in hundreds of live and recorded events worldwide, including NFL preseason and Europe League games, Major League Baseball games, professional soccer matches, motorsports and thoroughbred horse races. PVI is also the exclusive provider of virtual advertising for NFL International.

Princeton Video Image, Inc., the global leader in virtual advertising solutions for television, has developed, and is marketing, a real-time video insertion system that, through patented pattern recognition technology, places computer-generated electronic images into television broadcasts of sporting events as well as other programming. These electronic images range from simple corporate names and logos to sophisticated 3-D images and animated effects. PVI has provided video insertion services for over 1,200 live telecasts worldwide, including broadcasts of Major League Baseball, National League Football, professional soccer, motor sports, and other live events. The Company is headquartered in Lawrenceville, New Jersey, with offices in New York City and Brussels, as well as licensees’ offices in Madrid, Mexico City and Johannesburg.

Any statements contained in this press release that relate to future plans, events or performance are forward-looking statements that involve risks and uncertainties including, but not limited to, those relating to market acceptance, dependence on strategic partners and third party sales, contractual restraints on use of PVI’s technology, a rapidly changing commercial and technological environment, competition, possible adverse regulations, need for additional financing, intellectual property rights and litigation, and other risks identified in PVI’s filings with the Securities and Exchange Commission. Actual results, events or performance may differ materially. PVI undertakes no obligation to publicly release the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof to reflect the occurrence of unanticipated events.