How the dot-coms fared
| Company | Ad Meter score |
| Pets.com | 7.57 |
| Oxygen Media | 7.48 |
| E-Trade (monkey) | 7.34 |
| E-Trade (wazoo) | 7.08 |
| OurBeginning.com | 6.67 |
| Netpliance | 6.03 |
| Epidemic.com | 6.01 |
| Britannica.com | 5.99 |
| OnMoney.com | 5.97 |
| AutoTrader.com | 5.95 |
| Agillion | 5.88 |
| MicroStrategy (credit card fraud) | 5.56 |
| Computer.com | 5.38 |
| MicroStrategy (trading stock) | 5.33 |
| HotJobs.com | 5.26 |
| LifeMinders.com | 5.25 |
| Kforce.com | 5.21 |
| DowJones.com | 5.05 |
| Monster.com | 4.99 |